Insights

As Linear’s Definition Gets Muddier, It’s Time to Talk ‘Convergent TV’

Are you caught in the debate over what constitutes streaming versus linear TV? Our latest blog dives into the blurred lines of the two advertising channels, advocating for a single categorization of convergent TV.

Tatari Powers Next Generation of Agencies Entering TV Ad Market

Since announcing the availability for agencies to license Tatari 18 months ago, more than 30 agencies have signed on, with 40% buying into additional services.

Programmatic TV Tax Day is Not Just April 15. It's Every Day

This blog examines the significant "AdTech tax" in Connected TV advertising, advocating for Tatari's direct integration with publishers to bypass hidden fees, resulting in substantial cost savings and enhanced transparency.

How True Classic Used Convergent TV to Unlock Growth

We sat down with True Classic at GROW LA to discuss how their brand leverages convergent TV (linear, streaming, and online video) to drive growth.

The Reality of AI Investment: Lessons from Tatari's Approach

Tatari's strategic approach to leveraging AI across its TV advertising tools is a fundamental component of our business model, enabling significant growth and market expansion.

Tatari Makes Significant Updates and Improvements to its TV Ad Measurement

Our latest update enhances TV ad measurement accuracy by improving device graph data, incorporating stricter filters, and integrating with Vault's Data Clean Room.

CTV Fraud Should Never Be an Issue

To combat CTV fraud, we recommend direct purchases from publishers and outcome-based TV measurement as effective strategies to ensure advertising transparency and accountability.

A Unified Measure: The Case for Standardizing 'Outcomes' in TV Advertising

Discover the changing face of TV advertising measurement, from traditional viewer metrics to outcome-based approaches, and the potential benefits for advertisers and publishers alike.

International Women's Day 2024: #InspireInclusion

In recognition of International Women's Day, this blog post shares how a few of the women at Tatari and TheViewPoint #InspireInclusion.

Is Walmart's VIZIO Move a Masterstroke in the Media Retail Game?

Walmart's $2.3 billion acquisition of VIZIO catapults the retail giant into the TV landscape, promising a strategic challenge to Amazon's dominance by leveraging access to VIZIO's 18 million TVs.