Our Story

TV advertising has always been the same. Bought, sold, served and measured using outdated processes by incumbent players.

We know this system no longer works. We know it’s time for a change.

Imagine instead a future where data science and TV advertising converge to perform like digital. A future where you can buy, traffic, measure and scale TV campaigns accurately in real-time. As advertisers who were once in your shoes we understand how to make TV work no matter what the size or budget.

Our goal is to provide the knowledge and transparency needed to give you the competitive edge, and to create a clear way forward for advertisers everywhere.
At Tatari we are bringing you the future of TV, today.

Our Team

Tatari consists of whip-smart individuals, most of whom were founders or leaders at other fast-rising companies, like Shazam, TrueCar, Crunchyroll, Vizify, LiveRail, LKQD as well as more established large companies like Google, Facebook, and Yahoo. We are not comprised of agency folks —most of us are engineers and data scientists by training, and we’re focused on building technology that helps us operate leaner and faster - giving our clients a competitive edge.

Philip Inghelbrecht

Co-Founder and CEO

Mike Swinson

Co-Founder and Chief Data Scientist

Joel Lander

Co-Founder and Head of Strategy

Müller Luo

VP of Operations

Brad Geving

VP of Media

Andrew Schonfeld

VP of Client Services

Amit Sharan

VP of Marketing


Our clients come from all stages; from TV novices to experienced advertisers, and different industries, such as financial, insurance, fashion, and healthcare. We understand how to partner with brands no matter the stage or size of budget - and because their success is our success, we take a different approach that puts their goals first.