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October 22, 2018

Client Spotlight: Will Flaherty at Ro

Ro is a mission-driven healthcare technology company where doctors, pharmacists and engineers are working together to reinvent the way the healthcare system works. We have two verticals: Roman, an end-to-end service for men's health starting with erectile dysfunction, often the first sign of a far more serious underlying health condition, and Zero, an end-to-end service to help people quit smoking, the leading cause of preventable death worldwide.

September 19, 2018

Client Spotlight: Adam Miller from Turo

Turo is the world’s largest peer-to-peer car-sharing marketplace, allowing private car owners to share their vehicle with travelers via web and app services. We recently talked to Adam Miller—Senior Manager of Marketing, Growth, and Analytics—about Turo’s experience with TV advertising. Adam has been working with Tatari for almost a year now, from Turo’s initial pilot to today’s scaled-up campaign. Having grown into a TV advertising expert, his perspective is unique and a recommended read for any novice TV advertiser.

June 28, 2018

Swinging for the fences: a Hubble Contacts story

It was Thursday, October 19, and Ben and Jesse, founders of Hubble Contacts, had just come off their weekly call with Tatari. They had been running TV advertising since spring that year, and that day presented a defining moment: Tatari had recommended that Hubble Contacts purchase spots on the World Series. The Astros were playing the Dodgers in the first game the following week, on Tuesday, October 24. With each spot commanding a near 6-digit-dollar figure, this would be the biggest and ballsiest play yet for Hubble.