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April 8, 2019

Beyond Bootcamp: Engineer Talent has Blossomed at Tatari

Tatari is now almost over 40 employees and we’re looking for more talented, smart, and hard-working people to join our team. Our team is comprised of A+ players with different backgrounds and their careers have not always followed a traditional path.

March 28, 2018

Filtering bot traffic from non-TV platforms

In one of our earlier blog articles, we discussed why TV advertising is immune to bot traffic issues that affect many digital platforms. Bots generate fake clicks on websites and never lead to sales (as there is no human behind these clicks), and therefore falsely suggest that a marketing campaign is performing. TV, on the other hand, isn’t impacted by bot traffic for two reasons: (1) bots can’t generate fake TV ad impressions, and (2) they don’t fake traffic on the advertiser’s website at the exact time of a TV ad airing.