January 17, 2019
Hyper-targeting did not, and will not, kill traditional TV advertising
Marketers today have the ability to hyper-target their messages using a variety of parameters to find an audience. They can target by age, gender, income, geographic, politics, religion, product intenders, homeowners, cat owners, or even those searching for specific keywords or brand name. This ability sounds like the magic solution to the old conundrum: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”