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November 7, 2018

Tatari Welcomes Former LiveRail and Facebook Exec Amit Sharan as Head of Marketing

Dear readers - today is another important day in our short history at Tatari.  We have hired a real head of marketing, Amit Sharan.  Our growth today was purely organic and we can't wait to see how Amit will help us double-down, especially as it relates to OTT and Connected TV advertising. Fittingly, we have also put out our first press release.  Enjoy - Philip Inghelbrecht, CEO, Tatari

October 10, 2018

Tatari at San Francisco Homelessness Datathon

Last week, Tatarians from our San Francisco office volunteered at ShelterTech, a non-profit organization focused on solving technology challenges faced by those experiencing homelessness.  

September 7, 2018

Tatari turned 2! Here's our trip down memory lane.

Since 2016, we’ve learned a lot, accomplished many goals and maybe had a couple shenanigans along the way. And we wouldn’t have had it any other way! Thank you to our clients, partners and team members who continue to further our goals.

August 23, 2018

Austin Santino: Media Ops Intern

Austin joined Tatari in May for a summer internship.  From first business trip to pushing yourself out of your comfort zone, we thought it would be fun to get his take on new experiences. 

August 8, 2018

Katie Miltimore: Media Ops Associate

Katie joined Tatari in July this year.  We thought it would be fun to get her first impressions of working at the company.  And perhaps have her share a word of advice for college students, too.

July 24, 2018

Thanks, Koosh!

Last week, some of our SF team decided to surprise one of our remote colleagues, Koosh, in Capitola CA. Koosh is an early (!) Tatari software engineer and the person behind quite a few essential features, such as our pixel technology and related data warehousing, from setup to scaling (just to give you a taste, Tatari captures over a billion events monthly).

June 15, 2018

Tatarians volunteer at the GLIDE Foundation

On June 13, during our mid-year company get-together, Tatarians volunteered at the GLIDE Foundation and participated in the "Daily Free Meals Program," preparing and serving food to the community of San Francisco.

June 8, 2018

Tatari at the IRCE 2018

On Wednesday and Thursday, Tatari exhibited at the Internet Retailer Conference and Exhibition in Chicago—its first trade show since launching in 2016! We had a great time talking to advertisers and demoing our product to companies who were interested in launching TV. We had a small, but wonderfully designed, 10x10 booth that was a frequent stopping point for both the exhibitors and the retailers attending the conference.

March 30, 2018

Want to join Tatari? Do your homework first.

If there’s one certainty in the Silicon Valley, it’s that the success of a startup highly correlates to its people. I didn’t realize this when I started my first company, Shazam, in late 1999. Our initial team of twenty was mostly hired from inside our network, and I would generally describe them as top-performers (and many of them have indeed gone out to start their own companies). The next set of hires at Shazam came through traditional recruiting and interviewing. This process, however, did not allow us to separate the A+ players from the A players, and the difference was meaningful. For example, I have firsthand seen how an A+ software engineer will easily do the work of three A-caliber engineers. Only when a person was six months or so in the job, we would be able to tell whether he or she was “the best” or “great” (“good” would not be hired), and the outcome felt like a mere draw of luck.

March 12, 2018

Tatari's industry party in NYC

Last week, on March 8, Tatari threw its Industry Party for all our networks at the Union Fare in NYC. But, as can be seen from the photos, it was not just a party: everyone came dressed as their favorite TV characters (including us), which means hilarity and fun ensued. 

January 25, 2018

Fred Li: Junior Software Engineer

In this edition of Tatarians in the Spotlight, we talked to Fred Li, our Junior Software Engineer, who first joined the company as an intern. He told us about his unconventional background as a chemical engineer and how he ended up at Tatari.

December 21, 2017

Patrick Stein: VP of Engineering

Tatarians in the Spotlight is another one of our blog series, in which we feature our own employees and have them share stories about their work. This week, we talked to Patrick Stein, our VP of Engineering, about his team and Tatari’s technology.

November 10, 2017

Client Spotlight: Clem Bason

Last week, we talked to Clem Bason, the CEO of goSeek, an online travel service that helps people find the best hotel deals. He told us about his experience in the travel industry in addition to describing how advertising has advanced over the last few years.  

October 17, 2017

Client Spotlight: Jesse Horwitz

Hubble Contacts is an e-commerce, subscription-based company that sells contact lenses directly to consumers. Last week, we chatted with Jesse Horwitz—the co-founder and co-CEO of Hubble Contacts—about the beginnings of Hubble and his journey with TV advertising.

February 19, 2017

Why the name "Tatari"?

Most companies in the TV measuring space have chosen names that hold a great dose of industry- and business-like slang, like “convert”, “insight”, or “metrics”. We, however, always wanted something that feels more playful and more reflective of our culture.  Our team members and clients are people—not just employees and companies—so we wanted to build and name something that appeals to them.