True Classic is a men’s apparel brand that is currently direct-to-consumer online selling multiple categories like T-shirts, bottoms, outerwear, and more. As a brand, they aspire to deliver confidence to their customers to look their best and feel great with their expansive and high-quality product line. True Classic came to Tatari as they started to notice diminishing returns in their digital and social marketing efforts on Facebook and Google. To combat this issue, they knew they needed to penetrate different channels in order to reach new audiences that might not be available to them online – and TV seemed like the perfect solution.
During their pilot campaign, True Classic tested a variety of networks and creative lengths in order to see how TV could expand their reach to new audiences while still maintaining high efficiency. Their team quickly discovered how much more efficiently they could acquire new customers with longer creatives and DR elements (like using a QR code). Eventually, their success influenced True Classic to bring their TV media buying completely in-house using the Tatari platform– where they have full control in planning, buying, and optimizing their campaigns.