In September, Tatari presented during Rockbox’s Holidaze Webinar, where we shared how our client Storyworth developed a winning holiday TV strategy that drove performance during retail’s most competitive time of the year.

When Ro launched their weight loss program, they turned to TV to amplify awareness and scale acquisition. Learn how they built a data-driven media plan that resulted in a 50% weekly increase in new patients interested in their program, as well as a strong strong halo effect across their digital channels.

Tatari sat down with Kettle & Fire to learn more about their journey with TV advertising and how they are leveraging the channel to grow their business.

In this post, we’re doing a deep dive into a complex, yet popular, inventory slice oddly called “national-locals," and sharing how three Tatari clients have leveraged them in their TV ad strategy.

In this blog post, we'll share how Tru Earth layered YouTube into their TV campaign to increase website visits and drive conversions.

We sat down with Knix at FounderMade's DTC Executive Summit to discuss how their brand leverages streaming and linear TV ads to drive full-funnel campaign results.

Tatari sat down with Joshua Kim, Head of Growth at Veyl to learn more about his journey with TV advertising and how it has impacted the business.

We sat down with Made In at GROW LA to discuss how their brand leverages streaming and linear TV ads to build brand awareness and drive lower-funnel campaign results.

Let’s take a look at how three Tatari clients, Nutrafol, Tecovas, and Ro, started their TV journey with a performance-focused mindset and later added brand objectives to drive even stronger campaign results.

During during the first-ever NFL game exclusively available on Amazon, our client Underdog Fantasy saw performance in the 85th percentile of all their NFL media buys. See how for advertisers in general, buying Amazon Prime NFL spots may very well be worth your while.

Tatari and our friends at GROW celebrated the return of in-person events with an epic gathering in Beverly Hills. Watch the full talk to understand how Vuori went from developing their first-ever spot to leveraging TV as a primary performance channel to drive both brand awareness and lower-funnel metrics.

See how a DTC Health Tech client improved CPA and increased reach using Tatari's frequency optimization calculations.

Tatari teamed up with Adweek to tell the story of 6 disruptor brands and how they have effectively used TV to achieve a wide range of KPIs across all stages of the marketing funnel.

After analyzing the historical data of clients in-market with BFCM-themed creatives, we’ve pulled out a few common trends we typically see. Here’s a look at what we’ve uncovered when it comes to TV ad inventory clearance, performance, and creative strategies.

Tatari sat down with Chad Siovaila, Director of Performance Marketing at Readers.com, to learn more about his journey with TV advertising and how it has affected the business. 

We partnered with Adweek to look at how four top DTC brands—Roman, Made In, Ibotta and Rothy’s—are using a data-driven approach to drive performance with TV advertising.

Tatari sat down with Kevin Penney, Bonfire’s Chief Marketing Officer, to learn more about his journey with TV advertising. 

We were recently joined by leading growth marketers, Junior Reyes (Resident), Aaron Pelander (GovX), and Dan Guy (Lemonaid Health) to discuss how they’re utilizing TV as a performance channel.

In this video, you'll learn when to use view-through vs incrementality, the pros and cons of each, and how Roman uses these methodologies together to optimize their campaigns.

When Hickies experienced a 60% sales spike on the heels of a TV ad campaign, it was a cause for celebration — and investigation.

Tatari sat down with Branden Windle, Co-Founder and Chief Marketing Officer at Tecovas, to learn more about his journey and experience with TV advertising.

Last week, we talked to Clem Bason, the CEO of goSeek, an online travel service that helps people find the best hotel deals.

Last week, we chatted with Jesse Horwitz—the co-founder and co-CEO of Hubble Contacts—about the beginnings of Hubble and his journey with TV advertising.