What We Have Learned From The Sudden Disappearance of Live Sports Inventory
With major sports set to resume, it’s a good time to take stock of what we learned from the recent hiatus. And how these learnings may influence the TV industry and advertising market for live sports moving forward.
Where to start? Choosing your first networks and publishers.
It's important to step away from demographics altogether and instead, build audiences based on the programs and networks that a brand’s current visitors or customers are watching.
A COVID-19 Strategy Manual For Negotiating Upfronts in 2020
See our recommendations for what to buy (linear vs streaming, remnant vs guaranteed) and when to buy over the next 3 quarters.
How Brands Can Prepare for the 2020 Election Cycle
With the 2020 presidential election only a few months away, it is time for advertisers to take stock, and bake the usual inventory tightness into their media plans.
Leverage Technology to Win a Fire Sale
In today's market conditions, networks and publishers are offering discounts on advertising inventory. We launched a new feature through which we announce these fire sale deals in the Tatari dashboard.
How Calm Used Digital Tactics to Master TV Brand Advertising
Learn how Calm used data & analytics to drive customer acquisition, found audiences at scale, and ultimately launched a large-scale brand campaign featuring NBA star LeBron James to become the No. 1 Mental Fitness App, with over 70 million downloads.
Learn how Tatari clients stayed ahead of the Coronavirus (and how you can, too).
As it relates to TV advertising, Tatari has published daily (and intra-day) updates with our clients, and we summarized some from this past week in this post.
How TV advertisers need to respond to Coronavirus
COVID-19 has become a reality for everyone. Learn how TV markets are being affected and how TV advertisers need to respond.
eMarketer Connected TV Trends Roundup
This Roundup of articles, insights and interviews will help you understand key trends in CTV today.
Why more brands are testing NPE Buys
Tatari's media buying team works with many brands that find success on specific networks or in certain programs and they often ask media buyers at Tatari; "how do we ensure that we get more spots there?"
Decoding TV Terms
TV advertising lingo and standards are #$#@! mixed up! Here's a simplified explanation of each term with real-life examples.
Why The Christmas Crunch For D2C TV Buyers Really Comes in August
“The most wonderful time of the year” can actually be a make-or-break time in terms of allocating for linear TV.
Vicky Chang: Media Industry Veteran on Tatari vs. Traditional Agencies
We interviewed Vicky, a 13-year media industry vet, on some of the differences between Tatari and traditional media agencies.
What are National-local spots and why should you test them?
In this post, we’re doing a deep-dive on a complex, yet popular, inventory slice oddly called “national-locals”.
NFL viewing: just a fumble?
The NFL season kicked off last week, and it wasn’t a particularly strong start for TV’s most watched program.
Seasonality in media-buying
We will demonstrate patterns of seasonality in media buying with real data between 2016 and 2018.
Let's get clear on clearance. And pricing.
Pricing and clearance are two pillar concepts, deeply intertwined, in remnant TV media-buying. This post will focus on the challenges that come with predicting clearance.
Choosing between local and national advertising
While local spot costs are indeed less expensive than national buys, the number of local impressions aired is much smaller.
The basics of media-buying
If you are new to TV advertising, learning the ropes of media-buying can be intimidating. In this article, we explain the basics of TV inventory and describe how media-buying works in today’s market.
How are TV performance and media-buying impacted in Q4?
As we approach the end of the year, the fourth broadcaster quarter (Q4) is always an interesting period to analyze TV performance and media-buying.
The impact of natural disasters on TV advertising
Last week, The New York Times reported that The Weather Channel averaged almost 1.3 million viewers during prime time due to hurricanes Harvey and Irma.