In this post, we share Alex Kahan’s unusual path to becoming a Media Buying Platform (MBP) engineer, starting as a media buyer and following his passion for coding.

With a new year ahead of us, we wanted to reflect and share some of the moments that made 2022 so special.

The opportunity to work with young talent is something Tatari values deeply, which is why it’s been our long-standing goal to develop an annual internship program so we can continue to uplift and learn from the next generation of leaders.

This year marks Tatari’s sixth anniversary. Unlike last year, the team celebrated in person on our first day of (hybrid) return-to-office! Tatari’s sixth year was another one of rapid growth and deep investment in talent and technology.

Tatari has been named one of Inc. Magazine’s Best Workplaces for 2022 out of 3,000+ submissions. We are honored to be recognized for our culture, employee engagement, and benefit offerings. In order to be considered for this award for the third consecutive year.

The International Women's Day theme for 2022 is #BreaktheBias. Learn how our community of women is working to challenge stereotypes, uplift one another, and encourage more gender diversity and equity.

What an honor to be named by AdAge (for the 2nd time) and Energage as a Best Workplace for 2022! Tatari's Head of HR reflects on how we've maintained our culture and values—even as we've quadrupled since the start of COVID.

As we gear up for even more action next year, we wanted to resurface some of our most-read pieces to help with your 2022 TV advertising planning efforts.

Lara comes to Tatari from Amazon Advertising, where she was Product Management Lead, Campaign and Creative Services, for the company’s rapidly expanding ad business.

Tatari’s fifth year was another one of rapid growth and evolution, as well as deep investment in the talent and technology that will guide the company’s next chapter. 

Tatari's 2021 network party brought together over 100 of our valued partners from leading networks and publishers and delivered one part celebration, one part innovation, and one part inspiration. 

Tatari's Media Buying Associate, Kirk, shares how companies can better support and celebrate their LGTBQ+ employees.

Tatari has been named one of Inc. Magazine’s Best Workplaces for 2021 out of 3,000+ submissions. We can’t celebrate this award without acknowledging the perseverance and resilience that all Tatarians have shown throughout these challenging times.

We have always made health and happiness a priority, and with May as National Mental Health Month, we are bringing mental health awareness to the forefront in a variety of ways. 

We’ve seen significant improvements across many areas in our bi-annual survey. In this article, we share some highlights from the survey.

At Tatari, we are committed to speaking up against gender inequality and bias and creating an environment that is supportive in the process. To celebrate International Women's Day, we hear from some of the Ladies of Tatari.

At Tatari, we recognize the massive role that the TV industry plays in not only celebrating February as Black History Month, but in elevating diversity, equity and inclusion (DE&I) in our society throughout the year.

Todd Gordon arrives at Tatari with more than two decades of experience in the media industry, and has spent the past five years spearheading programmatic TV businesses for Adobe and TubeMogul.

Tatari sat down with Chad Siovaila, Director of Performance Marketing at Readers.com, to learn more about his journey with TV advertising and how it has affected the business. 

In 2020, we experienced the upending of the programming calendar, the evaporation (and return) of live sports, sharp reductions in advertising demand, huge surges in viewership, the postponement and virtualization of the upfronts. Navigating 2020 was a true team effort - thank you to all our partners.

Tatari was recently featured on VAB’s Industry Spotlight Webinar with Alberto Horihuela, Co-Founder & CMO of fuboTV, to share their journey through linear TV advertising. 

Tatari sat down with Kevin Penney, Bonfire’s Chief Marketing Officer, to learn more about his journey with TV advertising. 

We were recently joined by leading growth marketers, Junior Reyes (Resident), Aaron Pelander (GovX), and Dan Guy (Lemonaid Health) to discuss how they’re utilizing TV as a performance channel.

Today marks Tatari’s 4-year anniversary. This time around, the anniversary reflects much more than just the passage of another 12 months.

Our VP of Engineering gives a peek “under the hood” of the Engineering group here at Tatari.

Tatari's Head of HR shares five things we've done to ensure that Tatari culture continues to thrive even during these challenging times.

Meet Tatari's first batch of Certified TV Consultants!

With yesterday being International Women’s Day, we want to take a moment to thank and celebrate the amazing group of women at Tatari who make invaluable contributions to our business and culture on a daily basis. 

At our recent client events, we shared exciting new features that we’re launching in the coming months across measurement, media buying, and partner integrations.

Tatari sat down with Brooke O'Brien, Marketing Manager of User Acquisition at Ibotta, to learn more about her journey and experience with TV advertising.

We are thrilled to be named one of Ad Age’s “Best Places to Work 2020!” In light of this award, we want to share a bit about why Tatari is such a great place to work!

Tatari recently asked leading DTC brands what their TV advertising plans were for 2020 and whether they’d be investing more in linear or streaming.

Today, Tatari announces the appointment of Scott Persinger as the company’s new Vice President of Engineering.

Many of Tatari’s employees are parents, including two of our three founders, so caring for one’s family has been a top priority at Tatari since the very beginning.

Tatari sat down with Branden Windle, Co-Founder and Chief Marketing Officer at Tecovas, to learn more about his journey and experience with TV advertising.

Tatari sat down with Jordan Gladstone, Director of Marketing at Dave to learn more about her journey and experience with TV advertising.

Tatari announces the appointment of Andrew Schonfeld as the company’s new Head of Client Services.

Tatari is now almost over 40 employees and we’re looking for more talented, smart, and hard-working people to join our team.

Last week, the top TV networks and streaming publishers joined Tatari for our 2nd annual industry party in NYC.

Tatari sat down with Darren Olive, VP of Video Ad Sales at Sony Crackle / PlayStation Vue to discuss their OTT and connected TV inventory as well as where things are headed next.

I have a lot to be thankful for. The Tatari team is now 30+ strong, each and everyone an A+ caliber player.

Tatari sat down with Caitlin Nugent, an account executive at Turner to get her perspective on connected TV advertising.

We can't wait to see how Amit will help us double-down, especially as it relates to OTT and Connected TV advertising.

Tatari sat down with Will Flaherty, VP of Growth at Ro to learn more about his journey and experience with TV advertising.

Last week, Tatarians from our San Francisco office volunteered at ShelterTech, a non-profit organization focused on solving technology challenges faced by those experiencing homelessness.

Since 2016, we’ve learned a lot, accomplished many goals and maybe had a couple shenanigans along the way.

Austin joined Tatari in May for a summer internship.  From first business trip to pushing yourself out of your comfort zone, we thought it would be fun to get his take on new experiences. 

Katie joined Tatari in July this year.  We thought it would be fun to get her first impressions of working at the company.  

Last week, some of our SF team decided to surprise one of our remote colleagues, Koosh, in Capitola CA.

The Astros were playing the Dodgers in the first game of the World Series. With each spot commanding a near 6-digit-dollar figure, this would be the biggest and ballsiest play yet for Hubble.

On June 13, during our mid-year company get-together, Tatarians volunteered at the GLIDE Foundation and participated in the "Daily Free Meals Program," preparing and serving food to the community of San Francisco.

On Wednesday and Thursday, Tatari exhibited at the Internet Retailer Conference and Exhibition in Chicago.

Here’s what makes homework assignments superior to other interviewing techniques (including a few recent Tatari examples).

Last week, on March 8, Tatari threw its Industry Party for all our networks at the Union Fare in NYC.

In this edition of Tatarians in the Spotlight, we talked to Fred Li, our Junior Software Engineer, who first joined the company as an intern.

Last week, we talked to Clem Bason, the CEO of goSeek, an online travel service that helps people find the best hotel deals.

Last week, we chatted with Jesse Horwitz—the co-founder and co-CEO of Hubble Contacts—about the beginnings of Hubble and his journey with TV advertising.

Tatari as a company name was a lucky accident - but, we love it, we have a cool logo, and above all, we hope you like it too.