How a Media Buyer Turned Engineer Adds Value to Tatari's Platform
In this post, we share Alex Kahan’s unusual path to becoming a Media Buying Platform (MBP) engineer, starting as a media buyer and following his passion for coding.
Memorable Moments in 2022
With a new year ahead of us, we wanted to reflect and share some of the moments that made 2022 so special.
Inside Tatari's First Summer Internship Program
The opportunity to work with young talent is something Tatari values deeply, which is why it’s been our long-standing goal to develop an annual internship program so we can continue to uplift and learn from the next generation of leaders.
Tatari's 6-Year Anniversary
This year marks Tatari’s sixth anniversary. Unlike last year, the team celebrated in person on our first day of (hybrid) return-to-office! Tatari’s sixth year was another one of rapid growth and deep investment in talent and technology.
Inc. Magazine Names Tatari a Best Workplace for the 3rd Year in a Row
Tatari has been named one of Inc. Magazine’s Best Workplaces for 2022 out of 3,000+ submissions. We are honored to be recognized for our culture, employee engagement, and benefit offerings. In order to be considered for this award for the third consecutive year.
International Women's Day 2022: Break the Bias
The International Women's Day theme for 2022 is #BreaktheBias. Learn how our community of women is working to challenge stereotypes, uplift one another, and encourage more gender diversity and equity.
Tatari Named a Best Workplace for 2022 by AdAge and Energage
What an honor to be named by AdAge (for the 2nd time) and Energage as a Best Workplace for 2022! Tatari's Head of HR reflects on how we've maintained our culture and values—even as we've quadrupled since the start of COVID.
A Year in Review: Tatari’s 2021 Rewind
As we gear up for even more action next year, we wanted to resurface some of our most-read pieces to help with your 2022 TV advertising planning efforts.
Tatari Hires Lara McGowan as VP of Product
Lara comes to Tatari from Amazon Advertising, where she was Product Management Lead, Campaign and Creative Services, for the company’s rapidly expanding ad business.
Tatari’s 5-Year Anniversary
Tatari’s fifth year was another one of rapid growth and evolution, as well as deep investment in the talent and technology that will guide the company’s next chapter.
Celebrating Partnerships and Inspiring Action at Tatari's Network Party
Tatari's 2021 network party brought together over 100 of our valued partners from leading networks and publishers and delivered one part celebration, one part innovation, and one part inspiration.
How Companies Can Support Their LGBTQ Employees
Tatari's Media Buying Associate, Kirk, shares how companies can better support and celebrate their LGTBQ+ employees.
Tatari (again) Named One of Inc. Magazine’s Best Workplaces for 2021
Tatari has been named one of Inc. Magazine’s Best Workplaces for 2021 out of 3,000+ submissions. We can’t celebrate this award without acknowledging the perseverance and resilience that all Tatarians have shown throughout these challenging times.
Prioritizing Mental Health at Tatari
We have always made health and happiness a priority, and with May as National Mental Health Month, we are bringing mental health awareness to the forefront in a variety of ways.
Client Feedback: If you can measure it, you can improve it
We’ve seen significant improvements across many areas in our bi-annual survey. In this article, we share some highlights from the survey.
International Women's Day: Choose to Challenge
At Tatari, we are committed to speaking up against gender inequality and bias and creating an environment that is supportive in the process. To celebrate International Women's Day, we hear from some of the Ladies of Tatari.
Celebrating Black History Month Through Inclusive Actions and Content
At Tatari, we recognize the massive role that the TV industry plays in not only celebrating February as Black History Month, but in elevating diversity, equity and inclusion (DE&I) in our society throughout the year.
Tatari Hires Todd Gordon as VP, Client Development
Todd Gordon arrives at Tatari with more than two decades of experience in the media industry, and has spent the past five years spearheading programmatic TV businesses for Adobe and TubeMogul.
Client Spotlight: Chad Siovaila at Readers.com
Tatari sat down with Chad Siovaila, Director of Performance Marketing at Readers.com, to learn more about his journey with TV advertising and how it has affected the business.
2020: and that’s a wrap...
In 2020, we experienced the upending of the programming calendar, the evaporation (and return) of live sports, sharp reductions in advertising demand, huge surges in viewership, the postponement and virtualization of the upfronts. Navigating 2020 was a true team effort - thank you to all our partners.
Video: How Fubo, a Live TV Streaming Platform, Used TV ads to Drive Subscriptions
Tatari was recently featured on VAB’s Industry Spotlight Webinar with Alberto Horihuela, Co-Founder & CMO of fuboTV, to share their journey through linear TV advertising.
Client Spotlight: Kevin Penney at Bonfire
Tatari sat down with Kevin Penney, Bonfire’s Chief Marketing Officer, to learn more about his journey with TV advertising.
Video: Leading growth marketers discuss TV as a performance channel
We were recently joined by leading growth marketers, Junior Reyes (Resident), Aaron Pelander (GovX), and Dan Guy (Lemonaid Health) to discuss how they’re utilizing TV as a performance channel.
Tatari’s 4-Year Anniversary
Today marks Tatari’s 4-year anniversary. This time around, the anniversary reflects much more than just the passage of another 12 months.
Inside Tatari Engineering
Our VP of Engineering gives a peek “under the hood” of the Engineering group here at Tatari.
Tatari Named One of Inc. Magazine’s Best Workplaces for 2020
Tatari's Head of HR shares five things we've done to ensure that Tatari culture continues to thrive even during these challenging times.
Marketing Consultants earn certification for expertise in TV advertising
Meet Tatari's first batch of Certified TV Consultants!
International Women's Day at Tatari
With yesterday being International Women’s Day, we want to take a moment to thank and celebrate the amazing group of women at Tatari who make invaluable contributions to our business and culture on a daily basis.
Tatari’s clients come together to see what’s next for the future of TV
At our recent client events, we shared exciting new features that we’re launching in the coming months across measurement, media buying, and partner integrations.
Client Spotlight: Brooke O'Brien at Ibotta
Tatari sat down with Brooke O'Brien, Marketing Manager of User Acquisition at Ibotta, to learn more about her journey and experience with TV advertising.
Tatari Named Best Place to Work
We are thrilled to be named one of Ad Age’s “Best Places to Work 2020!” In light of this award, we want to share a bit about why Tatari is such a great place to work!
Leading DTC brands reveal their 2020 TV plans
Tatari recently asked leading DTC brands what their TV advertising plans were for 2020 and whether they’d be investing more in linear or streaming.
Tatari Strengthens Engineering Team, Names Scott Persinger as New VP of Engineering
Today, Tatari announces the appointment of Scott Persinger as the company’s new Vice President of Engineering.
Tatari’s Head of HR Shares How We Always Put Family First
Many of Tatari’s employees are parents, including two of our three founders, so caring for one’s family has been a top priority at Tatari since the very beginning.
Client Spotlight: Branden Windle at Tecovas
Tatari sat down with Branden Windle, Co-Founder and Chief Marketing Officer at Tecovas, to learn more about his journey and experience with TV advertising.
Client Spotlight: Jordan Gladstone at Dave.com
Tatari sat down with Jordan Gladstone, Director of Marketing at Dave to learn more about her journey and experience with TV advertising.
Tatari Names Andrew Schonfeld New Head of Client Services
Tatari announces the appointment of Andrew Schonfeld as the company’s new Head of Client Services.
Beyond Bootcamp: Engineer Talent has Blossomed at Tatari
Tatari is now almost over 40 employees and we’re looking for more talented, smart, and hard-working people to join our team.
Tatari brings together leading TV networks & streaming publishers
Last week, the top TV networks and streaming publishers joined Tatari for our 2nd annual industry party in NYC.
Partner Spotlight: Darren Olive at Sony Crackle / PS Vue
Tatari sat down with Darren Olive, VP of Video Ad Sales at Sony Crackle / PlayStation Vue to discuss their OTT and connected TV inventory as well as where things are headed next.
Giving Thanks: Learning from Adversity
I have a lot to be thankful for. The Tatari team is now 30+ strong, each and everyone an A+ caliber player.
Partner Spotlight: Caitlin Nugent at Turner
Tatari sat down with Caitlin Nugent, an account executive at Turner to get her perspective on connected TV advertising.
Tatari Welcomes Former LiveRail and Facebook Exec Amit Sharan as Head of Marketing
We can't wait to see how Amit will help us double-down, especially as it relates to OTT and Connected TV advertising.
Client Spotlight: Will Flaherty at Ro
Tatari sat down with Will Flaherty, VP of Growth at Ro to learn more about his journey and experience with TV advertising.
Tatari at San Francisco Homelessness Datathon
Last week, Tatarians from our San Francisco office volunteered at ShelterTech, a non-profit organization focused on solving technology challenges faced by those experiencing homelessness.
Tatari turned 2! Here's our trip down memory lane.
Since 2016, we’ve learned a lot, accomplished many goals and maybe had a couple shenanigans along the way.
Austin Santino: Media Ops Intern
Austin joined Tatari in May for a summer internship. From first business trip to pushing yourself out of your comfort zone, we thought it would be fun to get his take on new experiences.
Katie Miltimore: Media Ops Associate
Katie joined Tatari in July this year. We thought it would be fun to get her first impressions of working at the company.
Last week, some of our SF team decided to surprise one of our remote colleagues, Koosh, in Capitola CA.
Swinging for the fences: a Hubble Contacts story
The Astros were playing the Dodgers in the first game of the World Series. With each spot commanding a near 6-digit-dollar figure, this would be the biggest and ballsiest play yet for Hubble.
Tatarians volunteer at the GLIDE Foundation
On June 13, during our mid-year company get-together, Tatarians volunteered at the GLIDE Foundation and participated in the "Daily Free Meals Program," preparing and serving food to the community of San Francisco.
Tatari at the IRCE 2018
On Wednesday and Thursday, Tatari exhibited at the Internet Retailer Conference and Exhibition in Chicago.
Want to join Tatari? Do your homework first.
Here’s what makes homework assignments superior to other interviewing techniques (including a few recent Tatari examples).
Tatari's industry party in NYC
Last week, on March 8, Tatari threw its Industry Party for all our networks at the Union Fare in NYC.
Fred Li: Junior Software Engineer
In this edition of Tatarians in the Spotlight, we talked to Fred Li, our Junior Software Engineer, who first joined the company as an intern.
Client Spotlight: Clem Bason
Last week, we talked to Clem Bason, the CEO of goSeek, an online travel service that helps people find the best hotel deals.
Client Spotlight: Jesse Horwitz
Last week, we chatted with Jesse Horwitz—the co-founder and co-CEO of Hubble Contacts—about the beginnings of Hubble and his journey with TV advertising.
Why the name "Tatari"?
Tatari as a company name was a lucky accident - but, we love it, we have a cool logo, and above all, we hope you like it too.