We're thrilled to announce that Tatari has won the “Most Innovative TV Advertising Technology” category at the 2023 AdExchanger Awards. This category honors cutting-edge companies that meet the growing appetite for television advertising solutions.

As the ongoing WGA and SAG-AFTRA strikes continue to impact the TV ad market, Tatari is planning for all possible outcomes and helping our clients execute high-performing TV campaigns amid the chaos.

We are excited to announce the launch of Vault, a new sister company focused on privacy-first technology solutions for connected TV (CTV) advertising. Vault’s first product is a data clean room (DCR) solution that leverages Experian Consumer Sync.

As TV and digital advertising converge, our vision is to build intelligent infrastructure that connects supply and demand partners, giving them unprecedented automation, control, and transparency.

Ad buyers now have access to Experian marketing data in the Tatari platform, allowing them to gain a deeper understanding of their consumers to drive even stronger campaign performance.

Ad buyers now have easy access to Samba TV’s industry-leading OTT and linear television viewing data, helping them better leverage the performance capabilities of TV advertising.

More than 200 direct brands already use the Tatari platform for buying and measuring TV advertising. Now, agencies will have the same tools, data, and predictive intelligence to offer TV advertising to their clients.

Tatari is proud to be the only TV app within the new ad tech category of the Shopify Plus Certified App Program, which was launched to promote best-in-class partners for merchants on the Shopify platform. To date, Tatari’s best-in-class Shopify app has helped more than 200 Shopify customers easily access TV advertising with a simple integration.

After decades of a “business as usual” approach to TV measurement, the industry has at last broken free of outdated paradigms and Nielsen’s quasi-monopoly on TV measurement.

Download this exclusive new snapshot report for a granular look at the 2022 US TV landscape, which includes breakdowns of viewership, time spent, ad spend, and more across traditional TV, CTV, and over-the-top (OTT) video.

Tatari has acquired TheViewPoint, a CTV monetization platform for publishers. This is part of Tatari’s long-term vision for a clean and more direct CTV supply path for outcome-driven TV advertisers.

Tatari teamed up with Adweek to tell the story of 6 disruptor brands and how they have effectively used TV to achieve a wide range of KPIs across all stages of the marketing funnel.

Lara comes to Tatari from Amazon Advertising, where she was Product Management Lead, Campaign and Creative Services, for the company’s rapidly expanding ad business.

Tatari executed Made In’s first campaign programmatically using UID 2.0’s data to validate campaign performance, including path to conversion measurement. See the results of the campaign, and learn why UID 2.0 promises to be one of the most widely adopted frameworks for ad buying beyond cookies.

Google’s move to shut down person-level targeting in its browser isn’t the end of performance marketing. Quite the contrary. It’s the redirect our industry needs to get back on track.

Tatari has been named one of Inc. Magazine’s Best Workplaces for 2021 out of 3,000+ submissions. We can’t celebrate this award without acknowledging the perseverance and resilience that all Tatarians have shown throughout these challenging times.

Learn how our exclusive partnership with Clearco, the world’s largest e-commerce investor, helps brands fund their TV advertising with quick, sensible financing without having to raise it as venture capital.

Digiday and Tatari surveyed more than 70 advertisers and asked them about their attitudes and practices related to overall video investment and how TV-related spending strategies are evolving. This state of the industry report creates a picture of the future of TV and digital video investment.

Today we’re excited to announce Return on Ad Spend (or ROAS) metrics are available in the Tatari dashboard. This represents a major step in the emergence of TV as a medium for growth-stage businesses focused on customer acquisition.

With major sports set to resume, it’s a good time to take stock of what we learned from the recent hiatus. And how these learnings may influence the TV industry and advertising market for live sports moving forward.

As brands reallocate their dollars from Facebook to other channels, they're likely to learn that connected TV (CTV) and over-the-top (OTT) TV has as much, if not more, to offer than Facebook.

In linear broadcasting, there is a significant difference in response rates at different dayparts. That difference derives from human behavior and states of mind; the on-demand nature of streaming does not erase those habits altogether.  

See our recommendations for what to buy (linear vs streaming, remnant vs guaranteed) and when to buy over the next 3 quarters.

We're excited to announce our partnership with Rockerbox, a marketing attribution provider.

In a mere five years, TV advertising has turned from an offline into an online medium. This shift has brought challenges and opportunities to TV advertising measurement.

Many moms have to make the difficult decision to leave their young baby during the day so they can (do non-mother) work, but my son gets to see his mom during the day while she works.

“The most wonderful time of the year” can actually be a make-or-break time in terms of allocating for linear TV.

While search and social media – Facebook, in particular – are still the most popular, TV advertisers can be found on just about any platform, including radio, direct mail and out of home.

Tatari announces the appointment of Andrew Schonfeld as the company’s new Head of Client Services.

AdExchanger spoke with Inghelbrecht about Tatari and how a startup TV ad agency could crack a market where so much of the advantage comes from scaled buys.

TV advertising campaigns are now well within reach for DTC brands. But merely plunging into TV is not enough to be successful. Here are three common pitfalls to avoid.

Tatari CEO, Philip Inghelbrecht, explains how Tatari caters to DTC brands needs, and discusses how these brands are helping push forward changes to how TV is bought and sold more widely.

We can't wait to see how Amit will help us double-down, especially as it relates to OTT and Connected TV advertising.