Streaming TV Has Dayparts and Rotations, Too
In linear broadcasting, there is a significant difference in response rates at different dayparts. That difference derives from human behavior and states of mind; the on-demand nature of streaming does not erase those habits altogether.
A COVID-19 Strategy Manual For Negotiating Upfronts in 2020
See our recommendations for what to buy (linear vs streaming, remnant vs guaranteed) and when to buy over the next 3 quarters.
Tatari and Rockerbox Bring TV Data & Analytics to Marketing Attribution
We're excited to announce our partnership with Rockerbox, a marketing attribution provider.
Streaming TV is the Future. But the Future Isn’t Always Tomorrow.
Streaming offers unique advantages, but the medium hasn’t matured enough to beat digital on precision, or traditional TV on scale.
TV Device Graphs Are Not (Yet) Ready For Prime Time
In a mere five years, TV advertising has turned from an offline into an online medium. This shift has brought challenges and opportunities to TV advertising measurement.
When your new employee is also a new mommy
Many moms have to make the difficult decision to leave their young baby during the day so they can (do non-mother) work, but my son gets to see his mom during the day while she works.
Why The Christmas Crunch For D2C TV Buyers Really Comes in August
“The most wonderful time of the year” can actually be a make-or-break time in terms of allocating for linear TV.
The importance of incrementality in TV
While search and social media – Facebook, in particular – are still the most popular, TV advertisers can be found on just about any platform, including radio, direct mail and out of home.
Tatari Names Andrew Schonfeld New Head of Client Services
Tatari announces the appointment of Andrew Schonfeld as the company’s new Head of Client Services.
Why Tatari Thinks Smarter Buying And Brands Will Reshape TV Agencies
AdExchanger spoke with Inghelbrecht about Tatari and how a startup TV ad agency could crack a market where so much of the advantage comes from scaled buys.
3 Pitfalls D2C Brands Should Avoid When Launching TV Campaigns
TV advertising campaigns are now well within reach for DTC brands. But merely plunging into TV is not enough to be successful. Here are three common pitfalls to avoid.
Traditional Advertisers Fear DTC Brands’ TV Tactics
Tatari CEO, Philip Inghelbrecht, explains how Tatari caters to DTC brands needs, and discusses how these brands are helping push forward changes to how TV is bought and sold more widely.
Tatari Welcomes Former LiveRail and Facebook Exec Amit Sharan as Head of Marketing
We can't wait to see how Amit will help us double-down, especially as it relates to OTT and Connected TV advertising.