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Insights

Why Streaming Was the Real MVP at this Year’s Super Bowl

Why Streaming Was the Real MVP at this Year’s Super Bowl

The Eagles’ victory wasn’t the only surprise of the Super Bowl. Nearly 14 million people streamed the game on Tubi, shattering expectations. Tatari and TickPick saw it coming - and capitalized.

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How to Reach Super Bowl Audiences without Spending Millions

How to Reach Super Bowl Audiences without Spending Millions

You don’t need to spend millions to reach the Super Bowl’s massive audience. Discover winning alternatives to reach viewers at a fraction of the cost of a national in-game spot.

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The Ultimate Guide to TV Sports Advertising

The Ultimate Guide to TV Sports Advertising

Discover the key players in the evolving sports media landscape and learn how to approach TV ad campaigns for each league to maximize your impact.

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What We Have Learned From The Sudden Disappearance of Live Sports Inventory

What We Have Learned From The Sudden Disappearance of Live Sports Inventory

With major sports set to resume, it’s a good time to take stock of what we learned from the recent hiatus. And how these learnings may influence the TV industry and advertising market for live sports moving forward.

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