Product

Platform +
Managed Service

Tatari is a data & analytics company focused on buying and measuring ads across linear and streaming TV. While we take pride in the data our platform reveals for optimizing your campaigns, working with Tatari doesn't mean you're left alone to a self-serve platform. Our team partners with you every step of the way from getting your creative ready, to launching your pilot campaign, and finding your audiences at scale. Through a combination of technology and service, we make TV advertising feel like digital, giving you a clear way forward.

Advanced Measurement

Tatari offers complex measurement that goes beyond the standard network, daypart or creative performance such as demographic studies, audience fit analyses of your creatives, brand response measurement, to full-blown media-mix testing. The Tatari dashboard utilizes a proprietary data science methodology to show the true incremental lift from an ad campaign and when people take action after viewing an ad; whether it's minutes after viewing or 30 days later. We speak your language and reveal the performance metrics that matter most to you.

Data-Driven
Media Buying

Measurement is more insightful when it also considers inventory availability, that's why we do both. But we take a different approach. Ad agencies focus on projected ratings and impressions but we rely heavily on data and analytics to inform our media buying strategy. We look behind the scenes at how each creative performed, website visits, and a detailed analysis of network performance.

Scale includes
all TV

Whether your audience is made up of cable subscribers, cord-cutters, or both - we can help you reach them with the right message whether that is on a syndicated show, on-demand series, or a nationally televised live sports event. We understand how to help brands drive large scale user acquisition at profitable CPA, build awareness, brand recall, and more.

Keep scaling on linear TV

Looking for another channel to drive acquisition at scale? Want to drive awareness of your brand to mass audiences on premium airings? Linear TV can do that and more.

Reach new audiences on streaming

Looking to reach new audiences? The trend of people consuming content on OTT and Connected TV will only continue. See why advertising on streaming TV services should be part of your media plan.