Product

Self-Serve Platform for Buying & Measuring TV

Using the Tatari platform, marketers can bring TV advertising in-house, allowing them to buy, measure, and optimize ads across linear and streaming TV. Through a combination of technology and data science, we make TV advertising feel like digital with metrics that are focused on business outcomes.

Advanced
Linear + Streaming
Measurement

Tatari’s metrics were built for TV. Our platform utilizes complex measurement that goes beyond the standard network, daypart, or creative performance such as demographic studies, analysis of your creatives, brand response measurement, to full-blown media-mix testing. Using a proprietary data science methodology, measurement dashboards show the true incremental lift from an ad campaign and when people take action on your website or mobile app after viewing an ad; whether it's minutes after viewing or 30 days later. Using closed-loop attribution, you’ll know how TV campaigns perform with outcome-based metrics like CPV, CPI, and CAC; ultimately proving ROAS.

Data-Driven
Media Buying

Ad agencies focus on projected ratings and impressions but using Tatari’s smart and agile media buying tools, you can rely heavily on data, analytics, and predictive intelligence to inform your planning and buying strategy. Whether that’s buying programmatically on streaming platforms or through live linear programs, you can confidently understand how each creative, publisher, or audience performed.

Partners and Integrations

To make it easy for you to get started and scale on TV, our platform has integrations with leading technology partners as well as a preferred set of creative and consulting partners.

Optional
Managed Service

Not ready to take on TV advertising in-house? For an additional fee, we'll provide you with a dedicated team of expert media buying and client success managers that will help you with every step of the TV advertising journey - from finding a partner to produce creative assets, to launching your first pilot campaign, to building weekly media plans and optimizations

Have questions?
Schedule a 20-minute demo.

We’ll walk you through budgeting, creatives, our measurement methodologies, and more.

Keep scaling on linear TV

Looking for another channel to drive acquisition at scale? Want to drive awareness of your brand to mass audiences on premium airings? Linear TV can do that and more.

Reach new audiences on streaming

Looking to reach new audiences? The trend of people consuming content on OTT and Connected TV will only continue. See why advertising on streaming TV services should be part of your media plan.