Tatari’s measurement methodologies were designed for TV. Rather than use metrics that were made for digital, Tatari’s platform utilizes data science for measurement methodologies that go beyond views or impressions and use closed-loop attribution to track metrics that matter to performance and brand marketers like visits, installs, and purchases. Easy to customize dashboards show you and your clients network, daypart, or creative performance, the true incremental lift from an ad campaign, and when people take action on their website or app after viewing an ad-- whether it's minutes after viewing or 30 days later.