Focus on Business Outcomes with Precise Measurement
Tatari’s measurement methodologies were designed for TV. Rather than use metrics that were made for digital, Tatari’s platform utilizes data science for measurement methodologies that go beyond views or impressions and use closed-loop attribution to track metrics that matter to performance and brand marketers like visits, installs, and purchases. Easy to customize dashboards show you and your clients network, daypart, or creative performance, the true incremental lift from an ad campaign, and when people take action on their website or app after viewing an ad-- whether it's minutes after viewing or 30 days later.
Granular Reporting in Our Dashboard and Yours
Tatari’s reporting tools allow you to perform deep campaign analysis to see precisely how creatives, networks, and streaming platforms performed in a given week. Using S3 buckets, you can automate the ingestion of granular campaign data into other internal tools or multi-touch attribution platforms to compare results across channels and perform additional analysis.
Data and rates are not real and are for illustrative purposes.
Tatari gathers IP-level data for every single impression delivered. This is not only used for tracking campaign delivery and running frequency optimizations, but also for view-through and incremental attribution. Incrementality is achieved by measuring campaigns in a way that separates net new visitors, buyers or installers, from users that would have taken an action - such as visiting a site, making a purchase, or downloading an app - even if they hadn’t seen the ad. See our explainer video here.
Learn more about measuring TV response
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