Focus on Business Outcomes with Precise Measurement
We pride ourselves on next-day measurement of TV performance so instead of waiting 30 days to report results, we use DragFactor to calculate total ad response. We surface the metrics you care about the most so you can quickly assess performance and optimize campaigns—just like you do on other digital advertising channels.
Granular Reporting in Our Dashboard and Yours
We give marketing teams tools to perform deep campaign analysis. You get detailed reporting tools in your Tatari dashboard to see precisely how creatives, networks, and streaming platforms performed in a given week. And in Tatari’s S3 bucket, you can automate the ingestion of granular data into your internal tools or multi-touch attribution platforms to compare results across channels and perform additional analysis.
Data and rates are not real and are for illustrative purposes.
Tatari gathers IP-level data for every single impression delivered. This is not only used for tracking campaign delivery and running frequency optimizations, but also measurement with view-through and incremental attribution. Incrementality is achieved by measuring campaigns in a way that separates net new visitors, buyers or installers, from the users that would have already visited, purchased or downloaded even if they hadn’t seen the ad.
Learn more about measuring TV response
Find over 50 articles and case studies covering our measurement methodologies.