Focus on Business Outcomes with Precise Measurement
Unlike working with a traditional TV ad agency that would need weeks or months to share the results of your campaign, Tatari’s platform shows TV performance the day after your spot aired. We also use a proprietary measurement solution, DragFactor, to calculate what total ad response will be over time. Customize dashboards with the metrics you care about the most so you can quickly assess performance and optimize campaigns—just like you do with other digital advertising channels.
Granular Reporting in Our Dashboard and Yours
We give marketing teams the tools to perform deep campaign analysis. There are detailed reporting tools in your Tatari dashboard to see precisely how creatives, networks, and streaming platforms performed in a given week. Using S3 buckets, you can automate the ingestion of granular data into your internal tools or multi-touch attribution platforms to compare results across channels and perform additional analysis.
Data and rates are not real and are for illustrative purposes.
Tatari gathers IP-level data for every single impression delivered. This is not only used for tracking campaign delivery and running frequency optimizations, but also for view-through and incremental attribution. Incrementality is achieved by measuring campaigns in a way that separates net new visitors, buyers or installers, from the users that would have already visited, purchased, or downloaded even if they hadn’t seen the ad. See our explainer video here.
Learn more about measuring TV response
Find over 50 articles and case studies covering our measurement methodologies.