Unlike panel-based measurement that can take weeks or even months to see campaign results, Tatari’s platform shows TV performance the day after a spot airs. We also use a proprietary measurement solution, DragFactor, to calculate what total ad response will be over time. Dashboards can be customized with the metrics your clients care about the most to quickly assess performance and optimize campaigns—just like you do with other digital advertising channels.

Tatari gathers IP-level data for every single impression delivered. This is not only used for tracking campaign delivery and running frequency optimizations, but also for view-through and incremental attribution. Incrementality is achieved by measuring campaigns in a way that separates net new visitors, buyers or installers, from users that would have taken an action - such as visiting a site, making a purchase, or downloading an app - even if they hadn’t seen the ad. See our explainer video here.