The old days of waiting weeks or months to see metrics like GRP are no longer efficient for marketers focused on performance. Tatari surfaces metrics that matter like customer acquisition costs (CAC), cost-per-visitor (CPV), and cost-per-install (CPI).

By using Tatari's web-based platform, marketers can see how many people visited their website or converted after seeing their ad air. The DragFactor calculation is a powerful metric that allows you to understand not only those who took action immediately, but also the additional visits to your website that come after an initial 5 minute window from when the ad first airs. We measure this by using IP-level smart TV data combined with our data-science methodology.

Using our Source code programs and software products, namely, providing temporary use of non-downloadable cloud based software for tracking and measuring user engagement response to digital, electronic, and wireless advertising; Cloud computing services, namely, providing temporary use of non-downloadable cloud based software for tracking and measuring user engagement response to digital, electronic, and wireless advertising; source code programs and software products, namely, platform as a service (PAAS) featuring computer software platforms for tracking and measuring user engagement response to digital, electronic, and wireless advertising.

Tatari does not require a commitment or minimum spend. As a matter of fact, we like when our clients start small and grow profitably, with confidence and peace of mind.