Incrementality is achieved by measuring campaigns in a way that separates net new visitors, buyers or installers, from the users that would have already visited, purchased or downloaded even if they hadn’t seen the ad. Tatari’s unique methodology utilizes the IP address where the impression is delivered, site visits, control groups, and a dynamic baseline that is continuously recalculated to account for short-term changes.

As streaming TV advertising converges to digital, we can help you reach very specific audience segments by working with 3rd party vendors (e.g. Experian), often leveraging your 1st party data. We will help you define, build and execute plans that meet your specific targeting parameters, whether demographic or psychographic in nature.