Our Story
For decades, TV advertising has been bought, sold, and measured using outdated methods. Tatari was born out of this need, from first-hand experience as a modern advertiser trying to navigate this antiquated industry.
We knew there had to be a better way, and that it was time for a change.
The first phase of our company was focused on combining technology and data science for advertisers to buy & measure ads across linear and streaming TV in one self-serve platform. But we didn’t stop there. We also built technology for publishers to transact more efficiently with advertisers and share data that can help drive business outcomes.
Today, we build the infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Our technology connects supply and demand partners, giving them unprecedented automation, control, and transparency. As TV and digital advertising converge, Tatari’s solutions provide a clear way forward.
Our Team
Our executive team is comprised of previous founders and senior leaders at fast-rising startups like Shazam, TrueCar, AdapTV, LKQD, LiveRail, and Remixation as well as larger, more established tech companies like Amazon, Google, Facebook, Microsoft, Stripe, and Yahoo. We purposefully focused on building out teams with whip-smart individuals that don’t always come from ad agencies—most of us are engineers and data scientists by training, and we’re focused on building technology that helps us operate leaner and faster—giving our clients a competitive edge.
The best businesses
choose Tatari
We understand how to partner with top companies no matter what the stage or size of the budget. Your success is our success, so we take an approach that puts your goals first.
