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Tatari has turned TV advertising into a digital-like experience: measured, real-time, and with the ability to manage your campaign in small or big doses.

" Tatari's team applies a digital mindset to TV. Their personalized system of measurement works uniquely for us."

Matt Gehring, VP of Growth, Rothy's

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Inside Tatari Engineering

As VP of Engineering, I wanted to give our audience a peek “under the hood” of the Engineering group here at Tatari.

What We Have Learned From The Sudden Disappearance of Live Sports Inventory

With major sports set to resume, it’s a good time to take stock of what we learned from the recent hiatus. And how these learnings may influence the TV industry and advertising market for live sports moving forward.

Where to start? Choosing your first networks and publishers.

It's important to step away from demographics altogether and instead, build audiences based on the programs and networks that a brand’s current visitors or customers are watching.