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Tatari has turned TV advertising into a digital-like experience: measured, real-time, and with the ability to manage your campaign in small or big doses.

" Tatari's team applies a digital mindset to TV. Their personalized system of measurement works uniquely for us."

Matt Gehring, VP of Growth, Rothy's

Insights

Frequency capping in streaming TV campaigns

Being able to target customers with the optimal number of views and minimize CPV (and CAC) is a unique advantage of streaming TV, yet the opportunity gets squandered.

Why your TV commercial should have a persistent brand watermark

What exactly makes a great ad? One creative element has been effective for 70% of Tatari clients who have tested it: brand watermarking!

Measuring streaming TVs: it takes two to tango

Measuring streaming outcomes is only half; measuring the quality of the impressions delivery is the other half.  This is the first in a series of articles on the topic.