TV ads produce a significant delayed response that traditional attribution models don't always capture. To accurately measure the delayed responses of a linear or streaming TV ad, advertisers need to consider these three things.

As we gear up for even more action next year, we wanted to resurface some of our most-read pieces to help with your 2022 TV advertising planning efforts.

This is the industry’s first UID 2.0 campaign for CTV and there’s a lot to break down and understand from this effort. Read more for a deeper dive into our process.