Tatari Launches Agency-focused Business
More than 200 direct brands already use the Tatari platform for buying and measuring TV advertising. Now, agencies will have the same tools, data, and predictive intelligence to offer TV advertising to their clients. This positions agencies to easily usher their digital-focused clients into the world of TV advertising, and unlocks new revenue from an expanded product offering.
Tatari Selected As Only TV App Partner In Shopify’s Plus Certified App Program
Tatari is proud to be the only TV app within the new ad tech category of the Shopify Plus Certified App Program, which was launched to promote best-in-class partners for merchants on the Shopify platform. To date, Tatari’s best-in-class Shopify app has helped more than 200 Shopify customers easily access TV advertising with a simple integration.
NFL on Amazon Prime: worse or better than cable (for brands)?
During during the first-ever NFL game exclusively available on Amazon, our client Underdog Fantasy saw performance in the 85th percentile of all their NFL media buys. See how for advertisers in general, buying Amazon Prime NFL spots may very well be worth your while.