Frequency capping in streaming TV campaigns
Being able to target customers with the optimal number of views and minimize CPV (and CAC) is a unique advantage of streaming TV, yet the opportunity gets squandered.
Why your TV commercial should have a persistent brand watermark
What exactly makes a great ad? One creative element has been effective for 70% of Tatari clients who have tested it: brand watermarking!
Tatari’s 4-Year Anniversary
Today marks Tatari’s 4-year anniversary. This time around, the anniversary reflects much more than just the passage of another 12 months.