Why Standard TV Attribution Assumptions Are Doing Your Campaign a Disservice
TV ads produce a significant delayed response that traditional attribution models don't always capture. To accurately measure the delayed responses of a linear or streaming TV ad, advertisers need to consider these three things.
A Year in Review: Tatari’s 2021 Rewind
As we gear up for even more action next year, we wanted to resurface some of our most-read pieces to help with your 2022 TV advertising planning efforts.
Tatari Reveals the Secrets to Make UID 2.0 Work for Advertisers
This is the industry’s first UID 2.0 campaign for CTV and there’s a lot to break down and understand from this effort. Read more for a deeper dive into our process.