Frequency capping in streaming TV campaigns
Being able to target customers with the optimal number of views and minimize CPV (and CAC) is a unique advantage of streaming TV, yet the opportunity gets squandered.
Why your TV commercial should have a persistent brand watermark
What exactly makes a great ad? One creative element has been effective for 70% of Tatari clients who have tested it: brand watermarking!
Measuring streaming TVs: it takes two to tango
Measuring streaming outcomes is only half; measuring the quality of the impressions delivery is the other half. This is the first in a series of articles on the topic.