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Tatari has turned TV advertising into a digital-like experience: measured, real-time, and with the ability to manage your campaign in small or big doses.

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" Tatari's team applies a digital mindset to TV. Their personalized system of measurement works uniquely for us."

Matt Gehring, VP of Growth, Rothy's

Insights

Tatari Named Best Place to Work

We are thrilled to be named one of Ad Age’s “Best Places to Work 2020!” In light of this award, we want to share a bit about why Tatari is such a great place to work!

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Test or target? To find your TV audiences, do both

As the number of TV channels grows and audiences fragment, a measurement-based testing approach to ad-buying beats one based on targeting.

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Decoding TV Terms

TV advertising lingo and standards are #$#@! mixed up! Here's a simplified explanation of each term with real-life examples.

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