Digiday and Tatari surveyed more than 70 advertisers and asked them about their attitudes and practices related to overall video investment and how TV-related spending strategies are evolving. This state of the industry report creates a picture of the future of TV and digital video investment.

In 2020, we experienced the upending of the programming calendar, the evaporation (and return) of live sports, sharp reductions in advertising demand, huge surges in viewership, the postponement and virtualization of the upfronts. Navigating 2020 was a true team effort - thank you to all our partners.

Tatari was recently featured on VAB’s Industry Spotlight Webinar with Alberto Horihuela, Co-Founder & CMO of fuboTV, to share their journey through linear TV advertising.