Client Spotlight: Branden Windle at Tecovas
Tatari sat down with Branden Windle, Co-Founder and Chief Marketing Officer at Tecovas, to learn more about his journey and experience with TV advertising.
Streaming TV is the Future. But the Future Isn’t Always Tomorrow.
Streaming offers unique advantages, but the medium hasn’t matured enough to beat digital on precision, or traditional TV on scale.
TV Device Graphs Are Not (Yet) Ready For Prime Time
In a mere five years, TV advertising has turned from an offline into an online medium. This shift has brought challenges and opportunities to TV advertising measurement.