Tatari Named Best Place to Work
We are thrilled to be named one of Ad Age’s “Best Places to Work 2020!” In light of this award, we want to share a bit about why Tatari is such a great place to work!
Test or target? To find your TV audiences, do both
As the number of TV channels grows and audiences fragment, a measurement-based testing approach to ad-buying beats one based on targeting.
Decoding TV Terms
TV advertising lingo and standards are #$#@! mixed up! Here's a simplified explanation of each term with real-life examples.