Data-Driven TV Advertising

Analytics + Media Buying

Tatari measures TV advertising and helps companies optimize their campaigns. Our dashboard includes a variety of metrics, most of them made available near real-time: CPM, CPV (cost per visitor), CPI (cost per install), CPA (cost per acquisition), response rate, brand amplifier, conversion rate, and many more.

Tatari works directly with networks and broadcasters to buy TV spots. Our purchasing capabilities, and the ability to measure each include cable, broadcast, syndicated shows, satellite, over-the-top (OTT), video-on-demand (VOD), and Connected TV.

Advanced Measurements

Tatari also offers more complex measurements that go beyond the standard network, daypart or creative performance. Examples include demographic studies, audience fit analyses of your creatives, brand response measurement, to full-blown media-mix testing.

Download our white papers for insight into some of these additional studies:

Measuring TV Performance with Competitive Analysis

Balancing TV and Facebook Campaigns

Brand Measurement Study

Starting TV With Us

Is this your first time going into TV? Do you feel scared or suspicious? Don’t be! We love helping out those who have never done TV and can set you up with a successful campaign for a fraction of what others will suggest. We’ll also guide you through the entire process, from creative development and media-buying to performance analysis and optimization.

Tatari does not require a commitment or minimum spend. As a matter of fact, we like when our clients start small and grow profitably, with confidence and peace of mind.