Tatari consists of whip-smart individuals, most of whom were founders or leaders at other fast-rising companies, like Shazam, TrueCar, Crunchyroll, Vizify, LiveRail, LKQD as well as more established large companies like Google, Facebook, and Yahoo. We are not comprised of agency folks —most of us are engineers and data scientists by training, and we’re focused on building technology that helps us operate leaner and faster - giving our clients a competitive edge.
Philip Inghelbrecht is the CEO and Co-Founder of Tatari, a technology company that builds infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Philip is also known as a co-founder of Shazam, one of the most widely-used music apps in the world.
Prior to Tatari, Philip was also a founding employee and former president of TrueCar (NSDQ:TRUE). In addition, he previously ran business development at Rockmelt (acquired by Yahoo) and led sports and entertainment partnerships for Google/YouTube.
Philip is also an active investor and advisor. Born in Belgium, he currently lives in San Francisco and when not spending time with his family, he enjoys skiing or kiteboarding.
Co-Founder and Chief Data Scientist
Mike Swinson is Co-Founder and Chief Data Scientist at Tatari, a technology company that builds infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Mike leads Tatari’s Data Science team in building out cutting-edge tools for offline marketing analytics to evaluate the performance of clients’ TV and digital OTT media buying.
Prior to Tatari, Mike was Chief Data Science Officer at TrueCar where he was responsible for optimization, machine learning, statistical analysis, and forecasting. He holds a PhD in Mechanical Engineering specializing in Artificial Neural Networks, as well as a couple of Masters and Bachelors degrees in various fields, including Statistics, Economics, Mechanical Engineering and Materials Science.
Mike is also a prolific inventor of computational algorithms. He currently holds 33 issued US patents.
Co-Founder and Head of Strategy
Joel Lander is Co-Founder and Head of Strategy at Tatari, a data & analytics company focused on buying and measuring ads across linear and streaming TV. Joel assists Tatari clients in creative design and strategy, analytic interpretations, and every other facet of TV advertising.
Prior to Tatari, Joel worked at TrueCar where he was in charge of TV marketing analytics. Under his leadership of TV analytics, TrueCar experienced 1000% growth in UVs and sharply higher revenues. TrueCar chose to IPO in the midst of this hyper growth.
Joel’s pre-TrueCar background includes a PhD in economics with a specialization in Finance. He was a Senior Economist at the Federal Reserve Board and was writer/co-inventor of the article that introduced the “Fed Model,” a concept for determining whether the market was valued correctly. He also ran a small hedge fund.
SVP of Operations
Müller Luo is Senior VP of Operations at Tatari, a technology company that builds infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Müller heads up finance, accounting, legal and HR. After 10 years of working in finance, she opened a bakery in San Francisco's Mission District and parlayed that experience into an HR role at Tastemaker. She's been helping innovative startups like Prynt and Tatari grow their teams ever since.
SVP of Media
Brad Geving is Senior VP of Media Buying at Tatari, a technology company that builds infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Prior to joining Tatari's leadership team in 2016, Brad was VP of Strategic Planning for five years at Bank of America where he executed marketing analytics projects and developed customer strategies for cross-selling of products. In addition, Brad spent time developing Union Bank's strategy for responding to stress test requirements of the Federal Reserve and learned a lot about regulatory red tape in the process.
In his current role, Brad is responsible for helping Tatari stay at the forefront of finding and securing the right media for Tatari clients. He leads the media buying operations team which entails media buying, market analytics and the logistics behind onboarding data and new technologies for buying at Tatari. Brad also has heavy involvement in Tatari's development of internal software that improves the efficiency of media buying.
Chief Revenue Officer
Andy Schonfeld is Chief Revenue Officer at Tatari, a technology company that builds infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Andy leads and oversees all functions of revenue including client success, sales, and business development. He drives forward cross-functional planning and execution with the product development, engineering, and data science teams to help influence product roadmaps based on client needs.
Before joining Tatari, Andy was the first sales/client focused employee at LKQD where he built out brand sales, DSP sales, and DSP client development teams. He was responsible for driving LKQD’s revenue to $90M which helped lead to its acquisition by Nexstar Media Group in 2018. Prior to his career at LKQD, Andy was an early employee at Adap.tv where he built out all buy side programmatic video business, led a team of demand partnership, and worked with large brands and programmatic platforms such as Proctor and Gamble, Google, Trade Desk, etc.
SVP of Marketing
Amit Sharan is Senior VP of Marketing at Tatari, a technology company that builds infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Amit is responsible for all of Tatari’s strategic marketing initiatives and establishing Tatari as the gold standard in TV advertising.
Prior to Tatari, Amit was the Product Marketing Communications Manager at Facebook where he focused on media products such as Live Video, 360, Branded Content, and Instant Articles. He was responsible for driving strategic initiatives that helped Facebook partners become aware of new products and features, and how they help their business objectives. Amit also led global marketing in Publisher Ad tech, focusing on LiveRail and Audience Network. Prior to joining LiveRail (acquired by Facebook), Amit held roles leading the marketing teams for several companies in the online education industry.
SVP of Engineering
Scott Persinger is Senior VP of Engineering at Tatari, a technology company that builds infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Scott is responsible for leading and growing Tatari’s engineering team as well as overseeing the development of Tatari’s platform. He also collaborates with Tatari’s data science and product teams to bring the company’s data science innovations to our customers.
Prior to joining Tatari, Persinger served as a leader at Stripe where he built the alternative payment methods engineering team that extended pay-in services beyond credit cards to all other global payment methods. Previous to Stripe, Persinger was a Senior Engineering Director at Heroku where he led the platform services engineering group at the company, covering all user-facing Heroku components. Persinger joined Heroku, a Salesforce Company, via acquisition when he served as co-founder and CTO at CloudConnect. Prior to Cloud Connect, he was co-founder and VP of Engineering at Remixation, which was acquired by Vevo.
SVP of Product
Lara McGowan is the Senior Vice President of Product of Tatari, a technology company that builds infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Prior to Tatari, Lara was Product Management Lead, Campaign and Creative Services, for Amazon Advertising. She oversaw a team of product and program managers in charge of campaign management systems and advertising products for the company’s ad business. Over the past 20 years she has held various product management leadership roles building advertising solutions at aQuantive/Atlas, Disney, Microsoft Advertising and AudienceScience. Lara currently lives in Seattle and when not solving digital advertising challenges, she escapes the city with her family for biking, hiking, skiing, and snowshoeing adventures in the mountains.
VP of Media
Vicky Chang is Tatari’s VP of Media, a pivotal role that helps Tatari advance the future of TV advertising in a more forward-thinking direction. Whether it’s negotiating Tatari’s largest agency deals for both streaming and linear, guiding clients’ campaign development, or influencing industry partners to adopt change, Vicky’s presence is felt across the organization.
Vicky is helping Tatari become a more effective agent of industry change. Her ability to think creatively and embrace challenges has allowed her to influence major players — such as Paramount Global, NBC, and Disney — to sell Programmatic, DR, General, Local, and Upfronts under one roof, as opposed to siloing this inventory across different teams or companies. By promoting a hybrid business model, Vicky has subsequently demonstrated the value of measuring ad performance through data analytics and multiple mediums – ultimately offering Tatari’s clients more comprehensive media plans. Prior to Tatari, Vicky led various media buying teams overseeing multi-million dollar deals and partnerships for brands like Proctor and Gamble, Squarespace, and Chase Bank.
VP of TheViewPoint
Daniel Elad is VP at TheViewPoint, a SaaS ad monetization platform for CTV publishers. Daniel is passionate about Ad Tech innovations and creative transformations of the digital advertising ecosystem. He is dedicated to bringing СTV publishers more control over their ad inventory as well as amplified monetization results.