Our Team
Tatari consists of whip-smart individuals, most of whom were founders or leaders at other fast-rising companies, like Shazam, TrueCar, Crunchyroll, Vizify, LiveRail, LKQD as well as more established large companies like Google, Facebook, and Yahoo. We are not comprised of agency folks —most of us are engineers and data scientists by training, and we’re focused on building technology that helps us operate leaner and faster - giving our clients a competitive edge.
Philip Inghelbrecht
CEO and Co-Founder
Philip Inghelbrecht is the CEO and Co-Founder of Tatari, a technology company that builds infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Philip is also known as a co-founder of Shazam, one of the most widely-used music apps in the world.
Prior to Tatari, Philip was also a founding employee and former president of TrueCar (NSDQ:TRUE). In addition, he previously ran business development at Rockmelt (acquired by Yahoo) and led sports and entertainment partnerships for Google/YouTube.
Philip is also an active investor and advisor. He is a member of the board of directors for Ribeye Media, a provider of programmatic advertising solutions designed specifically for local media companies, and co-founder and Executive Chairman at Boomerang. Born in Belgium, he currently lives in San Francisco. When not spending time with his family, he enjoys skiing or kiteboarding.
Mike Swinson
Co-Founder and Chief Data Scientist
Mike Swinson is Co-Founder and Chief Data Scientist at Tatari, a technology company that builds infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Mike leads Tatari’s Data Science team in building out cutting-edge tools for offline marketing analytics to evaluate the performance of clients’ TV and digital OTT media buying.
Prior to Tatari, Mike was Chief Data Science Officer at TrueCar where he was responsible for optimization, machine learning, statistical analysis, and forecasting. He holds a PhD in Mechanical Engineering specializing in Artificial Neural Networks, as well as a couple of Masters and Bachelors degrees in various fields, including Statistics, Economics, Mechanical Engineering and Materials Science.
Mike is also a prolific inventor of computational algorithms. He currently holds 33 issued US patents.
Andy Schonfeld
Chief Revenue Officer
Andy Schonfeld is Chief Revenue Officer at Tatari, a technology company that builds infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Andy leads and oversees all functions of revenue including client success, sales, and business development. He drives forward cross-functional planning and execution with the product development, engineering, and data science teams to help influence product roadmaps based on client needs.
Before joining Tatari, Andy was the first sales/client focused employee at LKQD where he built out brand sales, DSP sales, and DSP client development teams. He was responsible for driving LKQD’s revenue to $90M which helped lead to its acquisition by Nexstar Media Group in 2018. Prior to his career at LKQD, Andy was an early employee at Adap.tv where he built out all buy side programmatic video business, led a team of demand partnership, and worked with large brands and programmatic platforms such as Proctor and Gamble, Google, Trade Desk, etc.
Raïssa Nébié
SVP of Finance
Raïssa is the Senior Vice President of Finance at Tatari, where she leads Finance, Accounting, Corporate Development, and Legal to support the company’s mission of modernizing TV advertising for brands, agencies, and publishers.
Before joining Tatari, Raïssa was the VP of Finance, Strategy, and Corporate Development at Twitch, where she managed a multi-billion-dollar P&L, led M&A initiatives including the acquisition of Spirit AI, and delivered significant operational efficiencies. Prior to Twitch, she held senior finance roles at Google, overseeing finance for the Display & Video Ads business and Chrome OS.
With deep experience in financial leadership at high-growth technology companies, Raïssa has a proven track record of using data to drive financial performance, scale operations, and inform strategic decisions. Her approach blends rigorous financial analysis with a deep understanding of the technology landscape, making her a strategic partner to cross-functional teams.
Outside of work, Raïssa is an artist, DJ, and culinary enthusiast, bringing the same blend of creativity and analytical thinking to her personal pursuits.
Muller Luo
SVP of People
Muller Luo serves as the Senior VP of People at Tatari, a technology company dedicated to modernizing TV advertising infrastructure for brands, agencies, and publishers. With over a decade of experience in equity research and investment banking, Muller has spent the past 10 years supporting startups like Tatari and Prynt, driving growth in both finance and human resources roles.
Mark Weiler
SVP of Engineering
Mark Weiler is the Senior VP of Engineering at Tatari. Mark leads and oversees the engineering team in advancing the infrastructure that modernizes TV advertising for Brands, Agencies, and Publishers. He will spearhead advancements in the Tatari platform, the Vault Data Clean Room, and TheViewPoint, helping marketers seamlessly integrate both linear and streaming TV.
With over two decades of experience in Ad Tech and SaaS, Mark spent 12 years specializing in programmatic advertising, data analytics, AI, and attribution. Before joining Tatari, he served as SVP of Engineering at Branch, where he led Engineering and Data Science teams, scaling advertising attribution, identity, and analytics capabilities—growing traffic by over 400% to 20 billion daily events and leading the acquisition of Tune. Previously, Mark was SVP of Engineering at Rubicon Project (now Magnite), overseeing a global software engineering team and spearheading innovations in mobile, video, header bidding, and programmatic audio. He also led the acquisition of nToggle, an AI-driven traffic shaping solution.
Brad Geving
SVP of Business Solutions
Brad Geving is Senior Vice President of Business Solutions at Tatari. A member of Tatari's leadership team since 2017, Brad spent the first eight years at Tatari building and leading the operations behind its media business, from buying and market analytics to evaluating and onboarding new partners, data sources, and technology.
Today, Brad leads the team responsible for how work gets done across Tatari. His focus is on making every team more effective: identifying where time and effort are being spent, redesigning processes so they scale without adding headcount, and giving leaders clear, timely visibility into how the business is performing. Increasingly, that means putting AI to work. Brad has been one of Tatari's earliest and most active adopters of AI agents and tools in day-to-day operations, using them to eliminate manual reporting, keep projects and priorities in sync across the company, and free teams to spend their time on judgment rather than busywork. He also helps shape Tatari's companywide AI strategy, ensuring that the same efficiency gains Tatari realizes internally translate into faster answers, lower costs, and better outcomes for clients on TV.
Amit Sharan
Chief Marketing Officer
Amit Sharan is Chief Marketing Officer at Tatari, the leading platform for convergent TV advertising. He leads the marketing function across brand, demand generation, product marketing, and communications, building the systems and strategies that have helped establish Tatari as a category leader in TV advertising.
Amit has spent his career building marketing organizations at the intersection of technology and media. Before Tatari, he held senior marketing roles at Meta, leading go-to-market strategy for publisher ad technology before expanding into a broader role monetizing and launching new surfaces globally across Meta's family of apps. Earlier, he was the first marketing hire and member of the executive team at LiveRail, the programmatic video ad platform that he helped scale from startup to acquisition by Meta . He has been the first marketing hire at four companies, a track record that reflects an ability to build from zero and scale to category leadership across both startup and large enterprise environments.
Outside of work, Amit coaches high school lacrosse and enjoys spending time exploring Northern California's wine country.
Vicky Chang
VP of Media
Vicky Chang is Tatari’s VP of Media, a pivotal role that helps Tatari advance the future of TV advertising in a more forward-thinking direction. Whether it’s negotiating Tatari’s largest agency deals for both streaming and linear, guiding clients’ campaign development, or influencing industry partners to adopt change, Vicky’s presence is felt across the organization.
Vicky is helping Tatari become a more effective agent of industry change. Her ability to think creatively and embrace challenges has allowed her to influence major players — such as Paramount Global, NBC, and Disney — to sell Programmatic, DR, General, Local, and Upfronts under one roof, as opposed to siloing this inventory across different teams or companies. By promoting a hybrid business model, Vicky has subsequently demonstrated the value of measuring ad performance through data analytics and multiple mediums – ultimately offering Tatari’s clients more comprehensive media plans. Prior to Tatari, Vicky led various media buying teams overseeing multi-million dollar deals and partnerships for brands like Proctor and Gamble, Squarespace, and Chase Bank.