DAC Case Study

Growth Spotlight

Turning Convergent TV Into an Agency Advantage

How DAC Helps Clients Unlock Measurable Growth on TV

DAC is a full-funnel digital media agency that connects global brands with local markets using data, technology, and integrated strategies across search, social, and now TV, to deliver measurable results. As TV has rapidly evolved into a convergent mix of linear and streaming, DAC saw an opportunity to leverage TV in a way that aligned with how clients plan and evaluate media. By partnering with Tatari, DAC was able to strategize, activate, and measure TV with the same rigor as digital channels, proving TV can drive brand impact at scale while contributing directly to lower-funnel performance. The result: renewed confidence in TV as a primary channel for growth, not just awareness.

Campaign Objectives

Reignite Brand Momentum

Bring TV back into the mix for clients who had deprioritized upper-funnel investment, using linear and streaming to rebuild reach and brand presence at scale.

Drive Measurable Business Impact

Prove TV’s contribution to performance by connecting TV exposure to outcomes such as site traffic, search lift, and revenue growth.

Balance National Reach with Local Precision

Use a convergent TV strategy to support national awareness while enabling localized activation for clients with regional or physical footprints.

Solutions

DAC chose to work with Tatari to bring greater transparency, control, and accountability to TV advertising for their clients. Tatari’s platform enabled DAC to plan linear and streaming TV together, with a unified view of reach and frequency across the entire TV ecosystem. This allowed DAC to confidently recommend TV as part of a modern, full-funnel media strategy, backed by data clients could understand and trust.

Through Tatari’s dashboard, DAC gained real-time visibility into campaign delivery and performance, giving teams the ability to monitor exposure, assess impact, and optimize while campaigns were live. This level of measurement and reporting brought TV closer to the digital channels DAC already managed, helping streamline workflows and align TV planning with how clients evaluate performance across search and social. In addition, Tatari’s hands-on partnership and access to premium inventory allowed DAC to activate TV efficiently, including around high-impact moments such as live sports and seasonal tentpoles.

“Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients.”

-FELICIA DELVECCHIO, VP OF MEDIA, DAC

Results

With a modern, measurable TV strategy in place, DAC delivered meaningful outcomes for clients across brand and performance goals by driving lifts in lower-funnel metrics such as site traffic and search activity through a convergent linear and streaming approach.

In addition to performance gains, DAC unlocked premium TV placements and sponsorship opportunities that would not have been accessible through programmatic buying alone. Through Tatari’s deep network relationships, clients gained exposure in high-impact environments such as MLB’s Dirt Cam and other custom integrations, adding incremental brand value and visibility beyond standard media placements.

In one campaign, renewed upper-funnel TV investment contributed to double-digit growth in customer accounts and revenue after a period of reduced brand spend. Across programs, Tatari’s transparent measurement and reporting reinforced TV’s role as a strategic growth lever, enabling DAC to clearly demonstrate impact and build long-term confidence in TV as part of a performance-driven media mix.

“Having the opportunity to bring streaming and linear together, as well as lean into added-value opportunities with sports platforms and partnerships, drove double-digit growth. Tatari, amongst our larger media plans, helped to solidify that further.”