Using Tatari’s managed service offering, the Boxed eCommerce customer acquisition team worked with their dedicated media buyer to negotiate premium linear opportunities on the most popular shows at the time (Jeopardy and Yellowstone) for a rate they would not have normally received (between a 40%-50% discount). The success of these placements gave Boxed the confidence to continue scaling on streaming TV with a campaign airing during Paramount+’s hit western 1883, resulting in a 16% decrease in CPA and reaching an incremental audience on linear. Boxed continued investing in streaming ad campaigns, appearing in two of the most-watched programs at that time; Life of Beth and The Dropout, with positive results towards both direct response and brand awareness metrics.