Lively is a brand that inspires women to live passionately, purposefully, and confidently. Their product line includes bras, bralettes, swimwear, and more; all constructed of the highest quality, and at an affordable price. As with many high-growth brands, Lively began to reach a saturation point with their digital & social spend. As digital rates continued to climb, they turned to Tatari to help them apply their outcome-driven strategy to TV.

Lively’s creative strategy was the first element this partnership tackled. They knew their creatives needed to be tailored by channel, and that traditionally, finding the right levers to pull for a successful TV spot could be challenging. Thankfully, Tatari helps brand optimize their TV campaigns in near-real time; and that includes creative performance. 

Through rigorous A/B testing across various creative lengths, styles, and elements, Lively was able to identify their top performers and scale spend accordingly. This allowed them to hit their cost per visitor (CPV) goal—which they hoped to hit by the end of their 8-week campaign—in just a week of airing! Additionally, these winning creatives featured employees and members of their ambassador program, further cementing their brand voice (and inspirational mission) to their target audience.