Founded in 2010, Saatva is a DTC luxury mattress brand that produces handcrafted, eco-friendly mattresses made to order in the U.S.A. and hand-delivered to your home. Saatva’s media mix primarily consisted of acquisition marketing channels like paid search, affiliate, and referral marketing. To drive further scale and establish Saatva as a leading brand in the competitive mattress industry, Saatva decided to test TV.
Their team quickly learned about the power of TV as a brand-building marketing channel. Not only did their TV campaign drive a significant increase in branded search volume and branded search-generated revenue, it also created a halo effect across their other performance marketing channels. This allowed them to maintain a low CPV (cost-per-visitor) while maximizing reach.