Teladoc Health is the global leader in whole-person, virtual care. Their mission of providing accessible healthcare to everyone in the world on their terms became all the more critical in early 2020, at the onset of the COVID-19 pandemic. As people were sheltering in place, and in need of medical assistance through virtual means, Teladoc turned to Tartari to help them connect with new audiences across high reach linear and streaming TV placements.

After nearly a year of finding success with traditional TV campaigns, Teladoc Health felt the timing was right to invest heavily in their brand with a large-scale media buy. Leaning on Tatari’s advanced measurement capabilities, they were able to identify the optimum place to reach their target audience—a sponsored segment on Good Morning America.

The segment—which was focused on how telemedicine is making life easier for parents navigating the new normal of working from home—performed extremely well. Immediately after airing, they saw a substantial increase in website traffic. They also witnessed performance increases across other marketing channels; a perfect example of TV’s halo effect. 

In the end, nearly all of their campaign KPIs were met (or exceeded). This has since led to further scaling and a richer partnership for both brands.