Wild Earth is a DTC e-commerce company that produces 100% plant-based dog food, treats, and functional supplements. When the Wild Earth team started noticing that the performance of their digital channels was degrading, they realized it was time to find a new marketing channel to reach their audience and hit their growth KPIs (CPV and CPA). So, they turned to Tatari to develop an outcome-driven linear and streaming TV strategy.
Wild Earth quickly learned how effective TV advertising was in driving revenue and building up their brand awareness. In addition to TV’s full-funnel impact, Wild Earth also noticed a strong halo effect across their other digital channels like branded search, unbranded search, and social. This gave their team the confidence to try retargeting website visitors on streaming TV and converting them into paying customers.