The Advertiser's Guide to Streaming TV

Linear TV has been a key way for brands to reach audiences, but the rise of streaming is changing the landscape. In 2022, 89% of households subscribed to paid video streaming services, with users paying for an average of four. Streaming is no longer just for younger, tech-savvy consumers; even older demographics are increasing their AVOD (ad-supported video on demand) viewership.

As connected TV usage grows, many marketers are increasing their streaming budgets, but with many new services entering the market, it can be hard to navigate. This eBook provides a detailed look at major ad-supported streaming services, including  audience data, content offerings, and advertising opportunities.

What’s inside:

• Streaming growth across demographics

• Details on audience, content, and advertising options to navigate the OTT landscape