DTC Industry Report: 275 Marketers Share their Growth Plans for 2024

After a successful marketing campaign, mobile app usage may spike, but user engagement can decline over time, especially for seasonal apps.  Discover strategies  on how TV advertising can drive mobile app user acquisition and re-engagement all year long…

What’s inside:

• How TV ads can boost app engagement (even with users who haven’t interacted in months)

• Examples from mobile app brands like Calm, Ibotta, and Teladoc

• Key insights on cost, measurement, and whether to use streaming or linear TV for app growth

• How to get started on TV as easy as on channels like search and social