The Ultimate Guide to TV Sports Advertising

Televised live sports remain the most reliable pillar of mass audience engagement in a rapidly diversifying media landscape. According to eMarketer, live sports is watched by 155 million viewers in the US alone - is it any wonder publishers are vying to get a piece of the action? 

The growing competition between traditional broadcasters and streaming platforms for these highly coveted viewers has fragmented the media buying landscape for advertisers, with the major sports rights consolidating and concentrating under a few entirely new set of (dominant) players. 

This guide is intended to provide a detailed view of the key players in the ever-evolving sports media world and how advertisers should approach TV ad campaigns for each professional sports league, regardless of budget size.

What’s inside:

• Who owns the current sports rights for all major leagues

• Implications for advertisers

• Key media buying considerations