How Mobile App Marketers Use TV to Drive Intalls

How Mobile App Marketers Use TV to Drive Installs and Maximize Impact

CPMs are up. Attention is down. Digital isn’t what it used to be. 

TV isn’t what it used to be either.

It’s measurable, cost-effective, and built for growth. 

This whitepaper shares the strategies top mobile app marketers are using on TV to drive customer acquisition at scale:

  • How Calm is using TV to unleash the halo effect

  • Gametime’s method for re-engaging users

  • How TickPick is amplifying reach by combining linear + streaming

  • The way iBotta is measuring performance to make better campaign decisions