This guidebook takes a granular look at:
CTV Ecosystem: CTV vs OTT, Publishers, App Categories, Operation Systems
Supply Chain Management: Components, Auctions, Integration Types, Buying Models, Programmatic Deals
CTV Inventory Monetization: Monetization Models, Measuring Results, Optimization Practices
Download all the insights today to maximize your revenue and fulfill the potential of your CTV ad inventory.
As Meta’s new ad policies present challenges for health and wellness brands, many brands are already finding success with TV. Discover how they are driving growth and engagement on TV and how to reach audiences actively looking to make healthy choices in the new year.
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On September 19th, we hosted over 200 companies at Tatari’s annual conference, Forward™. Together, we discussed the TV landscape, innovative marketing approaches, and actionable strategies to scale customer acquisition and build brands.
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This blog examines the significant "AdTech tax" in Connected TV advertising, advocating for Tatari's direct integration with publishers to bypass hidden fees, resulting in substantial cost savings and enhanced transparency.
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