Why the name "Tatari"?

Most companies in the TV measuring space have chosen names that hold a great dose of industry- and business-like slang, like “convert”, “insight”, or “metrics”. We, however, always wanted something that feels more playful and more reflective of our culture.  Our team members and clients are people—not just employees and companies—so we wanted to build and name something that appeals to them.  

To give ourselves a bit of seriousness, not to mention a good story behind the naming process, we looked for words in foreign languages. One person suggested “quick” in Bengali.  It sounded like “Tatari," and so we landed a name.  Given that tatari.tv was available for $5 definitely helped as well.  

The name grew on us as we brainstormed some awful ones in the meantime, like “Opticon” and “Spotguru."  It quickly became evident that people had an easy time remembering and writing Tatari.  But, then, the same person who inspired us with the "Tatari" name wrote one month later that it’s actually spelled “Tara Tari." We then found out that Tatari is also a village in Bulgaria. There goes that. 

So in truth: Tatari as a company name was a lucky accident, so we don't really have a great story. Who cares–we love it, we have a cool logo, and above all, we hope you like it too.

Philip Inghelbrecht

I'm CEO at Tatari. I love getting things done.

Related

Client Spotlight: Jordan Gladstone at Dave.com

Tatari sat down with Jordan Gladstone, Director of Marketing at Dave to learn more about her journey and experience with TV advertising.

Tatari Names Andrew Schonfeld New Head of Client Services

Tatari announces the appointment of Andrew Schonfeld as the company’s new Head of Client Services.

Beyond Bootcamp: Engineer Talent has Blossomed at Tatari

Tatari is now almost over 40 employees and we’re looking for more talented, smart, and hard-working people to join our team.