Why the name "Tatari"?

February 19, 2017

Most companies in the TV measuring space have chosen names that hold a great dose of industry- and business-like slang, like “convert”, “insight”, or “metrics”. We, however, always wanted something that feels more playful and more reflective of our culture.  Our team members and clients are people—not just employees and companies—so we wanted to build and name something that appeals to them.  

To give ourselves a bit of seriousness, not to mention a good story behind the naming process, we looked for words in foreign languages. One person suggested “quick” in Bengali.  It sounded like “Tatari," and so we landed a name.  Given that tatari.tv was available for $5 definitely helped as well.  

The name grew on us as we brainstormed some awful ones in the meantime, like “Opticon” and “Spotguru."  It quickly became evident that people had an easy time remembering and writing Tatari.  But, then, the same person who inspired us with the "Tatari" name wrote one month later that it’s actually spelled “Tara Tari." We then found out that Tatari is also a village in Bulgaria. There goes that. 

So in truth: Tatari as a company name was a lucky accident, so we don't really have a great story. Who cares–we love it, we have a cool logo, and above all, we hope you like it too.

Philip Inghelbrecht

I'm CEO at Tatari. I love getting things done.

Related

Tatari's 6-Year Anniversary

This year marks Tatari’s sixth anniversary. Unlike last year, the team celebrated in person on our first day of (hybrid) return-to-office! Tatari’s sixth year was another one of rapid growth and deep investment in talent and technology.

Inc. Magazine Names Tatari a Best Workplace for the 3rd Year in a Row

Tatari has been named one of Inc. Magazine’s Best Workplaces for 2022 out of 3,000+ submissions. We are honored to be recognized for our culture, employee engagement, and benefit offerings. In order to be considered for this award for the third consecutive year.

International Women's Day 2022: Break the Bias

The International Women's Day theme for 2022 is #BreaktheBias. Learn how our community of women is working to challenge stereotypes, uplift one another, and encourage more gender diversity and equity.