Why the name "Tatari"?

February 19, 2017

Most companies in the TV measuring space have chosen names that hold a great dose of industry- and business-like slang, like “convert”, “insight”, or “metrics”. We, however, always wanted something that feels more playful and more reflective of our culture.  Our team members and clients are people—not just employees and companies—so we wanted to build and name something that appeals to them.  

To give ourselves a bit of seriousness, not to mention a good story behind the naming process, we looked for words in foreign languages. One person suggested “quick” in Bengali.  It sounded like “Tatari," and so we landed a name.  Given that tatari.tv was available for $5 definitely helped as well.  

The name grew on us as we brainstormed some awful ones in the meantime, like “Opticon” and “Spotguru."  It quickly became evident that people had an easy time remembering and writing Tatari.  But, then, the same person who inspired us with the "Tatari" name wrote one month later that it’s actually spelled “Tara Tari." We then found out that Tatari is also a village in Bulgaria. There goes that. 

So in truth: Tatari as a company name was a lucky accident, so we don't really have a great story. Who cares–we love it, we have a cool logo, and above all, we hope you like it too.

Philip Inghelbrecht

I'm CEO at Tatari. I love getting things done.

Related

Inc. Magazine Names Tatari a Best Workplace for the 3rd Year in a Row

Tatari has been named one of Inc. Magazine’s Best Workplaces for 2022 out of 3,000+ submissions. We are honored to be recognized for our culture, employee engagement, and benefit offerings. In order to be considered for this award for the third consecutive year.

International Women's Day 2022: Break the Bias

The International Women's Day theme for 2022 is #BreaktheBias. Learn how our community of women is working to challenge stereotypes, uplift one another, and encourage more gender diversity and equity.

Tatari Named a Best Workplace for 2022 by AdAge and Energage

What an honor to be named by AdAge (for the 2nd time) and Energage as a Best Workplace for 2022! Tatari's Head of HR reflects on how we've maintained our culture and values—even as we've quadrupled since the start of COVID.