NFL on Amazon Prime: worse or better than cable (for brands)?
During during the first-ever NFL game exclusively available on Amazon, our client Underdog Fantasy saw performance in the 85th percentile of all their NFL media buys. See how for advertisers in general, buying Amazon Prime NFL spots may very well be worth your while.
Why CTV Will Never Go Open Exchange
Many major streaming players are moving away from programmatic buying platforms in favor of direct sales teams. Streaming networks want to know who is buying their ad space inside of their premium content. Only in doing so can they preserve the audience viewing experience in a meaningful way.
Market Update: Why Now is the Time to Advertise on TV
When businesses attempt to deal with economic uncertainty, a magnifying glass is often placed on advertising budgets. But as history shows, brands that weather the storm and maintain advertising activity typically fare better than those that pull back.
It’s Time to Let Go of Traditional Demos, but Not Everyone Will be Ready
It’s common knowledge that linear viewership is on the decline. But even as fewer people consume content in a linear fashion, advertisers are still finding incredible value in reaching the people who do watch cable or broadcast.
Data Science Deep-Dive: Frequency Optimization Analysis Improves Client Campaign Efficiency
Tatari uses IP-level and device graph insights to help advertisers determine the optimal ad frequency for their TV campaigns. Read this case study to see how a DTC Health Tech client improved CPA and increased reach using Tatari's frequency optimization calculations.
Similar Inventory: Lookalike Modeling for TV Practitioners
Tatari’s Similar Inventory feature combines data science with viewership data in order to recommend available inventory across both linear and streaming TV. Watch our short video to learn more.
How 6 Performance Driven Brands Use TV Throughout The Marketing Funnel
Tatari teamed up with Adweek to tell the story of 6 disruptor brands and how they have effectively used TV to achieve a wide range of KPIs across all stages of the marketing funnel.
Tatari Clients Find Success with Black Friday Creatives
After analyzing the historical data of clients in-market with BFCM-themed creatives, we’ve pulled out a few common trends we typically see. Here’s a look at what we’ve uncovered when it comes to TV ad inventory clearance, performance, and creative strategies.
Targeted vs. ROS Campaigns: Which is Best for Your Brand?
Tatari recently analyzed the performance of three clients who were running targeted and ROS campaigns at the same time, with the same creatives. Read more to see our findings.
Video: The Basics of Media Buying - TV Inventory
In this video, you’ll learn more about the TV advertising industry, as well as the three types of inventory that Tatari can help secure for your brand.
Improving TV Advertising With Publisher Tools
Tatari's automated order process for linear and streaming TV equips buyers & publishers with time-saving tools and provides advertisers the speed, transparency, and agility they need in today's growing AVOD space.
How to Advertise on Super Sunday without Spending $5M
The Super Bowl creates unique viewership patterns before and after the game that provide opportunities to buy high-profile inventory at a fraction of the cost of a national in-game spot.
How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV
We partnered with Adweek to look at how four top DTC brands—Roman, Made In, Ibotta and Rothy’s—are using a data-driven approach to drive performance with TV advertising.
Video: How Fubo, a Live TV Streaming Platform, Used TV ads to Drive Subscriptions
Tatari was recently featured on VAB’s Industry Spotlight Webinar with Alberto Horihuela, Co-Founder & CMO of fuboTV, to share their journey through linear TV advertising.