Insights

National or Local TV Buys: Finding the Right Mix for My Brand

In this blog, we break down a few differences between local and national TV buys by examining their tradeoffs and impact on performance and how to leverage both in a convergent TV strategy (streaming, linear, and OLV).

Tatari Wins AdExchanger’s 2023 Most Innovative TV Advertising Technology Award

We're thrilled to announce that Tatari has won the “Most Innovative TV Advertising Technology” category at the 2023 AdExchanger Awards. This category honors cutting-edge companies that meet the growing appetite for television advertising solutions.

Forward 2023: A Forum for the Future of TV Advertising

In September, 200+ companies gathered at Tatari’s annual Forward conference to explore the future landscape of TV advertising, share groundbreaking insights, and inspire transformative ideas that will shape the industry's evolution.

Networks, it's time to cut YouTube

YouTube is in the midst of an ad fraud scandal, with thousands of advertisers misled. As advertisers and agencies struggle to deal with the fallout, a popular piece of advice has been to treat YouTube as if it were TV.

YouTube and TV: Tru Earth's Winning Combination

In this blog post, we'll share how Tru Earth layered YouTube into their TV campaign to increase website visits and drive conversions.

CTV stands for Convergent TV, not Connected TV (and what this really means for TV advertisers)

In this article, we will unpack OLV and most importantly, the relevance of OLV to the old definition of Connected TV (making for a new Convergent TV).