Insights

We organize our blog chronologically but you can select the category most important to you. If you're new to TV or an experienced TV advertiser, we've curated posts for you with the buttons below.

The Long and Short of Duration: Which TV Spots Perform Best?

Here at Tatari, we use a data-driven approach to make recommendations around duration. In this article, we share our findings and recommendations for creative duration.

Creative Burnout or Not, Theory and Evidence

Most marketers worry that their champion creatives will eventually lose their punch over time. We look at our clients' data to learn whether there is any truth behind this belief.