Crafting Effective Black Friday/Cyber Monday TV Creatives: Strategies for Marketers
In this blog post, we discuss various strategies for creating effective Black Friday/Cyber Monday (BFCM) TV creatives. Watch the full video to learn how to stand out from the competition and make the most of this key shopping season.
How TV Became a Critical Acquisition Channel for Made In
We sat down with Made In at GROW LA to discuss how their brand leverages streaming and linear TV ads to build brand awareness and drive lower-funnel campaign results.
Full Funnel Focus: Vuori's TV Advertising Journey
Tatari and our friends at GROW celebrated the return of in-person events with an epic gathering in Beverly Hills. Watch the full talk to understand how Vuori went from developing their first-ever spot to leveraging TV as a primary performance channel to drive both brand awareness and lower-funnel metrics.
Tatari Clients Find Success with Black Friday Creatives
After analyzing the historical data of clients in-market with BFCM-themed creatives, we’ve pulled out a few common trends we typically see. Here’s a look at what we’ve uncovered when it comes to TV ad inventory clearance, performance, and creative strategies.
Tatari Gives Marketers Powerful Tools for Granular TV Campaign Analysis
See the new features we're releasing to help marketers measure TV campaigns with the sophistication and detail of a digital campaign, making it easier to compare one against the other.
The Long and Short of Duration: Which TV Spots Perform Best?
Here at Tatari, we use a data-driven approach to make recommendations around duration. In this article, we share our findings and recommendations for creative duration.
Creative Burnout or Not, Theory and Evidence
Most marketers worry that their champion creatives will eventually lose their punch over time. We look at our clients' data to learn whether there is any truth behind this belief.