Insights

The Coming of Age of Sports League

Examining the challenges of traditional TV networks transitioning to streaming, especially in sports content, this blog explores a potential collaboration between industry giants like Disney, Fox, and Warner Media for a DTC sports streaming service.

How to Save Cable TV

This blog post examines the downsides of carriage fee standoffs, like subscriber loss and reduced profits for MVPDs (Multichannel Video Programming Distributors) and networks, and proposes several solutions for a more balanced content distribution industry.

What’s Driving Down Linear CPMs?

A delve into data and market dynamics that are driving down linear CPMs, and how advertisers can take advantage of them.

The Upfronts are Changing: Here’s Everything You Need to Know

As TV continues its massive transition, the Upfronts look and feel a little different each year. At Tatari, we’re here to help our clients navigate the Upfront season while still executing campaigns that drive real-world outcomes and high ROAS.

It’s Time to Let Go of Traditional Demos, but Not Everyone Will be Ready

Even as fewer people consume content in a linear fashion, advertisers are still finding incredible value in reaching the people who do watch cable or broadcast.

How 6 Performance Driven Brands Use TV Throughout The Marketing Funnel

Tatari teamed up with Adweek to tell the story of 6 disruptor brands and how they have effectively used TV to achieve a wide range of KPIs across all stages of the marketing funnel.

Video: The Basics of Media Buying - TV Inventory

In this video, you’ll learn more about the TV advertising industry, as well as the three types of inventory that Tatari can help secure for your brand. 

Marketer's Guide to Video & TV in 2021

Digiday and Tatari surveyed more than 70 advertisers and asked them about their attitudes and practices related to overall video investment and how TV-related spending strategies are evolving. This state of the industry report creates a picture of the future of TV and digital video investment.

Video: How Fubo, a Live TV Streaming Platform, Used TV ads to Drive Subscriptions

Tatari was recently featured on VAB’s Industry Spotlight Webinar with Alberto Horihuela, Co-Founder & CMO of fuboTV, to share their journey through linear TV advertising. 

Video: Understanding linear TV measurement

Even though linear TV has been around much longer than streaming, deterministic attribution is typically more difficult. Here is a short video that walks you through our measurement of linear TV.