Insights

We organize our blog chronologically but you can select the category most important to you. If you're new to TV or an experienced TV advertiser, we've curated posts for you with the buttons below.

Streaming Incrementality Explained

Here’s a short video that walks you through our measurement of streaming TV, and how we deal with things such as: incrementality, device mappings, immediate and delayed response, and lower and upper-funnel measurement.