Insights

How Agencies Can Grow Their Business with Modern TV Advertising

We hosted a webinar with MediaPost to address the complexities of TV and the most frequently asked questions agencies have when getting started.

How a Media Buyer Turned Engineer Adds Value to Tatari's Platform

In this post, we share Alex Kahan’s unusual path to becoming a Media Buying Platform (MBP) engineer, starting as a media buyer and following his passion for coding.

Data Science Deep-Dive: Frequency Optimization Analysis Improves Client Campaign Efficiency

See how a DTC Health Tech client improved CPA and increased reach using Tatari's frequency optimization calculations.

Improving TV Advertising With Publisher Tools

Tatari's automated order process for linear and streaming TV equips buyers & publishers with time-saving tools and provides advertisers the speed, transparency, and agility they need in today's growing AVOD space.