Insights

Whether you're new to TV or an experienced TV advertiser,
we've curated blog posts for you with the buttons below.

Data Science Deep-Dive: Frequency Optimization Analysis Improves Client Campaign Efficiency

Tatari uses IP-level and device graph insights to help advertisers determine the optimal ad frequency for their TV campaigns. Read this case study to see how a DTC Health Tech client improved CPA and increased reach using Tatari's frequency optimization calculations.

Improving TV Advertising With Publisher Tools

Tatari's automated order process for linear and streaming TV equips buyers & publishers with time-saving tools and provides advertisers the speed, transparency, and agility they need in today's growing AVOD space.