Tatari Gives Marketers Powerful Tools for Granular TV Campaign Analysis
See the new features we're releasing to help marketers measure TV campaigns with the sophistication and detail of a digital campaign, making it easier to compare one against the other.
You Don't Need To Target Individuals To Drive Performance
Google’s move to shut down person-level targeting in its browser isn’t the end of performance marketing. Quite the contrary. It’s the redirect our industry needs to get back on track.
How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV
We partnered with Adweek to look at how four top DTC brands—Roman, Made In, Ibotta and Rothy’s—are using a data-driven approach to drive performance with TV advertising.