In September, Tatari presented during Rockbox’s Holidaze Webinar, where we shared how our client Storyworth developed a winning holiday TV strategy that drove performance during retail’s most competitive time of the year.

In this blog post, we'll share how Tru Earth layered YouTube into their TV campaign to increase website visits and drive conversions.

As TV continues its massive transition, the Upfronts look and feel a little different each year. At Tatari, we’re here to help our clients navigate the Upfront season while still executing campaigns that drive real-world outcomes and high ROAS.

Unlike its streaming rivals, Netflix shares no impressions data with demand-side partners. So, we decided to dig a little deeper into the numbers and explore if there’s still a case to be made for performance-minded TV marketers.

Whilst there is value in targeting, it leads brands to not fully harness the power of TV advertising. This is best explained by laying out a typical TV advertising journey (with related spend levels).

When businesses attempt to deal with economic uncertainty, a magnifying glass is often placed on advertising budgets. But as history shows, brands that weather the storm and maintain advertising activity typically fare better than those that pull back.

Today we’re excited to announce Return on Ad Spend (or ROAS) metrics are available in the Tatari dashboard. This represents a major step in the emergence of TV as a medium for growth-stage businesses focused on customer acquisition.