When businesses attempt to deal with economic uncertainty, a magnifying glass is often placed on advertising budgets. But as history shows, brands that weather the storm and maintain advertising activity typically fare better than those that pull back.

Tatari’s Similar Inventory feature combines data science with viewership data in order to recommend available inventory across both linear and streaming TV. Watch our short video to learn more.

In this video, you’ll learn more about the TV advertising industry, as well as the three types of inventory that Tatari can help secure for your brand.