Insights

Whether you're new to TV or an experienced TV advertiser,
we've curated blog posts for you with the buttons below.

Market Update: Why Now is the Time to Advertise on TV

When businesses attempt to deal with such economic uncertainty, a magnifying glass is often placed on advertising budgets. But as history shows, brands that weather the storm and maintain advertising activity typically fare better than those that pull back.

Similar Inventory: Lookalike Modeling for TV Practitioners

Tatari’s Similar Inventory feature combines data science with viewership data in order to recommend available inventory across both linear and streaming TV. Watch our short video to learn more.

Video: The Basics of Media Buying - TV Inventory

In this video, you’ll learn more about the TV advertising industry, as well as the three types of inventory that Tatari can help secure for your brand.