A new study confirms what performance advertisers have long suspected: TV still dominates the purchase funnel, and if you've been shifting budget away from linear, the data might make you reconsider.

New Data Shows TV Outperforms Every Other Channel on Influence

As we approach the end of the year, the fourth broadcaster quarter (Q4) is always an interesting period to analyze TV performance and media-buying. 

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New Data Shows TV Outperforms Every Other Channel on Influence

How are TV performance and media-buying impacted in Q4?