Insights

How Marketers Can Fully Embrace Convergent TV

Marketers who want to remain competitive need to reexamine the way they plan and measure performance across streaming and linear TV. Tatari's Head of Agency Partnerships breaks down how to dismantle traditional silos to create a unified, data-driven TV strategy that maximizes reach and ROI.

Programmatic Guaranteed vs. Upstream: What's the Difference?

TV buyers have long relied on Direct IO or Programmatic Guaranteed to access premium streaming inventory, each with trade-offs in cost, transparency, and automation. Tatari’s Upstream introduces a new approach designed to combine the strengths of both.

4 Tatari Clients Reveal The Immediate Impact of Super Bowl Ads

The Super Bowl isn’t just for legacy brands anymore. Here’s how Manscaped, Life360, Tecovas, and Ro used streaming, linear TV, and Tatari to turn the biggest ad stage into a performance win.

How Streaming Is Democratizing the Biggest Ad Stage in America

Streaming and precision targeting are making the Super Bowl accessible to brands of all sizes—reshaping a massive broadcast into a flexible, multi-screen opportunity.

What Advertisers Need to Know About TV Sports Advertising in 2026

TV sports advertising in 2026 is being reshaped by streaming, fragmented media rights, and rapidly changing ad prices. This guide shows advertisers where sports audiences live and how to buy across leagues effectively at any budget.

65 Advertisers Share Black Friday Planning Insights

Discover how 65 brands plan to win Black Friday by boosting TV spend, blending linear and streaming, and turning holiday ads into measurable sales.

How Brands Are Embracing a New TV Advertising Playbook

Discover how marketers are redefining TV as both a performance and brand channel, balancing linear and streaming, measuring halo effects, and making bold, data-driven bets to maximize impact.

Why Retargeting Might Be TV’s Smartest Entry Point

CTV is transforming traditional retargeting by combining the engagement of TV advertising with the precision of digital targeting, offering brands a low-risk, high-impact way to drive conversions and test a powerful new performance channel.

Why Programmatic CTV Isn’t Enough for Full TV Impact

Discover why programmatic alone can’t deliver a complete TV strategy and how combining it with direct streaming and linear buys unlocks TV's full potential.

Why Streaming + Linear Work Better Together

When one advertiser shifted from a dual-channel TV strategy to streaming-only, performance quickly declined. See what happened when they turned linear back on.