Insights

What Advertisers Need to Know About TV Sports Advertising in 2026

TV sports advertising in 2026 is being reshaped by streaming, fragmented media rights, and rapidly changing ad prices. This guide shows advertisers where sports audiences live and how to buy across leagues effectively at any budget.

Marketing Minds: Fubo’s Alberto Horihuela Discusses the Power of TV Advertising to Grow a TV Platform

Tatari spoke with Fubo’s Co-founder and Chief Operating Officer, Alberto Horihuela, about building a TV streaming service and growing it with TV advertising.

Breaking Down Convergent TV with LiftLab

Discover the current state of TV advertising and the emergence of TV streaming on a recent episode of Curve Your Enthusiasm with LiftLab and Philip Inghelbrecht.

As Linear’s Definition Gets Muddier, It’s Time to Talk ‘Convergent TV’

Are you caught in the debate over what constitutes streaming versus linear TV? Our latest blog dives into the blurred lines of the two advertising channels, advocating for a single categorization of convergent TV.

The Coming of Age of Sports League

Examining the challenges of traditional TV networks transitioning to streaming, especially in sports content, this blog explores a potential collaboration between industry giants like Disney, Fox, and Warner Media for a DTC sports streaming service.

The Advertiser's Guide to Streaming TV

This white paper takes a granular look at some of the major ad-supported players. This includes a variety of details related to each streaming service’s audience, content, and advertising opportunities.

Networks, it's time to cut YouTube

YouTube is in the midst of an ad fraud scandal, with thousands of advertisers misled. As advertisers and agencies struggle to deal with the fallout, a popular piece of advice has been to treat YouTube as if it were TV.

How TV Advertisers Should Prepare for a Lengthy Writers’ and Actors’ Strike

As the ongoing WGA and SAG-AFTRA strikes continue to impact the TV ad market, Tatari is planning for all possible outcomes and helping our clients execute high-performing TV campaigns amid the chaos.

Should Brands Advertise on Netflix?

Unlike its streaming rivals, Netflix shares no impressions data with demand-side partners. So, we decided to dig a little deeper into the numbers and explore if there’s still a case to be made for performance-minded TV marketers.

The Missing Piece to Making CTV Retargeting Work: Linear TV

Retargeting has proven to be one of the most successful performance drivers in digital media (namely display ad units). Today, leading marketers are pursuing the same strategy with Connected TV (a.k.a. streaming TV) ads.