Elevate Your Brand & Drive Performance

Tatari makes TV advertising work like digital: measured, real-time, and optimized for performance. We combine technology, data science, and direct publisher relationships to power the industry’s leading TV campaign management and measurement platform. 10+ years of campaign performance data powers AI to plan and optimize your buys, giving any size business a competitive edge on TV.

Data is not real and for illustrative purposes only

What Makes Tatari Different?

True convergent TV

Other ad platforms limit your audience to only streaming inventory. 50% of the US still watches traditional broadcast and cable. Why settle for half the audience when you can have it all? Tatari bridges the gap between the digital future and traditional TV's enduring reach.

Measure real outcomes

Other platforms focus on delivered impressions or conventional audience targeting. The Tatari platform is precision-engineered to drive real business outcomes (purchases, installs, etc.) that matter most to you, and it is easily comparable with your search or social campaigns.

Direct and Programmatic execution

Other ad platforms only offer programmatic inventory. Tatari uses Upstream technology to buy direct from publishers, and programmatic buying where it makes sense. Direct buying eliminates programmatic fees and brand safety concerns, while Tatari’s programmatic tools are designed from the ground up to ensure control, transparency and the best performance.

Our Platform & Services

Media Buying

In a few simple steps, you can input your goals and budget, and instantly build a media plan optimized for outcomes. We provide the tools to target audiences and predict performance across streaming and linear TV, and premium OLV, and it’s easy and intuitive, even for novices.

Measurement

Track the business outcomes that matter with closed-loop attribution (site visits, app installs, and purchases), just like digital ad platforms. You can choose between incremental and view-through methodologies and customize dashboards to understand publisher, daypart, or creative performance across streaming TV and Linear.

Optional Managed Service

Not ready to manage your campaigns? For a small additional fee, we'll provide you with a dedicated client success manager who will help you with every step of the TV advertising journey—from finding a partner to produce creative assets to launching your first pilot campaign to building weekly media plans and making optimizations.

Ready to get started?

See our platform in action and watch our short overview video.

3 minute platform overview

Brands that Trust Tatari

"With Tatari’s platform, you can run TV campaigns and optimize them, similar to other digital and social channels."

Victoria Belinsky, Sr. Director of Brand Marketing, Kettle & Fire

"We chose to test TV to add validity and to reach a net new audience that we aren't reaching on TikTok or Instagram. Our main KPIs for TV are increased reach, brand awareness, and lower-funnel metrics (app installs, registrations, and purchases).”

Luke Heston, Head of User Acquisition, TickPick

"We measure TV just like we would any other media channel. The Tatari platform makes it really easy to track performance. We look at CAC and CPA to understand how to triangulate between the two."

Deepti Janveja, Head of Growth Marketing, Seed Health

"Tatari made it really easy to launch on this new channel. Our campaign got us massive scale and a huge number of impressions, and brand awareness at a level we had never seen in any marketing effort before."

Jonathan Cabin, Marketing Director, Wild Earth

"Tatari provides amazing insights, great partnership, and have really allowed us to scale TV as a profitable channel."

Carly London, Head of Growth, Lively

Insights

Video: The Basics of Media Buying - TV Inventory

In this video, you’ll learn more about the TV advertising industry, as well as the three types of inventory that Tatari can help secure for your brand.

Tatari Launches AI Powered TV Planning Engine

Our AI-powered Planning Engine tool helps brands and agencies build TV media plans with unprecedented speed, accuracy, and comprehensiveness.

How Seed Health Used Convergent TV to Unlock Growth

Seed Health, a top supplement company, discusses its approach to diversifying acquisition channels and unlocking more growth with TV advertising.