December 13, 2018
To better understand this post, we recommend the reader to first familiarize him/her self with the basics of TV media buying.
Dear readers - today is another important day in our short history at Tatari. We have hired a real head of marketing, Amit Sharan. Our growth today was purely organic and we can't wait to see how Amit will help us double-down, especially as it relates to OTT and Connected TV advertising. Fittingly, we have also put out our first press release. Enjoy - Philip Inghelbrecht, CEO, Tatari
As Head of Marketing, Sharan will be responsible for expanding the adoption of Tatari’s new OTT and connected TV advertising offerings, continuing the growth of Tatari’s platform for linear TV, and driving awareness of the Tatari brand. He will also oversee all marketing, communications, and public relations initiatives for Tatari.
Sharan joins Tatari from Facebook, where he most recently led outbound marketing for media ad products. Prior to Facebook, Sharan led all global marketing initiatives for LiveRail, a video ad tech platform that powered over 25 percent of all online video ads. He effectively built a brand that stood out in a crowded space, which was instrumental in LiveRail’s eventual acquisition by Facebook in 2014.
“We’re experiencing significant growth at Tatari, and Amit has been there before with LiveRail, a company he grew from a small tech company to a leading brand in the ad-tech category. His experience with digital video advertising will be especially valuable as Tatari is rapidly expanding its OTT and Connected TV offerings,” said Philip Inghelbrecht, CEO, Tatari.
“Over the last two years, Tatari has delivered to TV advertisers what they have been yearning for: a way to measure and optimize their buys just like they do with online video,” said Sharan. “Their industry traction is unparalleled and I am looking forward to continuing to grow and scale their market share. Above all, I am extremely excited to help Tatari raise the bar again, this time in OTT and Connected TV. This is an amazing opportunity and Tatari has the right ingredients to reshape and redefine the TV landscape.”