Aroma360 Case Study
Growth Spotlight
Smells Like Success: Aroma360’s Journey into TV Advertising Goes Full-Funnel
How Aroma360 Leveraged TV Advertising to Boost Reach, Cut Costs, and Strengthen Brand Credibility
Aroma360, a fast-growing home and business scenting brand with over 1.8 million customers, found itself at a marketing crossroads. Saturation in social and search channels slowed growth and raised acquisition costs. In need of new scale, Aroma360 turned to TV—unlocking broader reach, improved performance, and elevated brand perception.
With Tatari as their partner, the brand launched cost-effective pilots in both linear and streaming TV, executed retargeting strategies, and aligned creative with high-intent audiences. Their journey from social-first to multi-channel success shows how data-driven TV can supercharge performance and drive measurable ROI.
80%
REDUCTION IN CUSTOMER ACQUISITION COSTS2X
ROAS THROUGH CROSS-CHANNEL STRATEGYCampaign Objectives
Reach a Broader Audience
Expand beyond social media’s younger demo to drive visibility and engagement with new customer segments.
Build Brand Legitimacy
Strengthen brand credibility and trust by leveraging high-profile TV placements.
Improve Performance Metrics
Use TV to lower CPA, increase ROAS, and diversify media mix with measurable outcomes.
Solutions
Aroma360 approached TV advertising with efficiency in mind. Working with Tatari, they launched two affordable four-week pilots: one for linear TV with a $14–15K budget, and another for streaming with $4–5K. Tatari's platform simplified the process, offering digital-style media planning tools and real-time insights for brands familiar with performance channels.
Key placements—including a linear ad running during the ABC hit-show, Shark Tank, produced immediate results, sending 17,000 visitors to the site and slashing CPA by 80%. Streaming placements and Online Video (OLV) were layered in, with Aroma360 using Tatari’s measurement tools to track impressions through to purchase across platforms. Their use of mid-roll and pre-roll ads on CNN.com following the Shark Tank airing further boosted performance, reducing CPV to under $2.50.
“TV allowed us to build legitimacy. Anybody can do social media—but TV gave us credibility and reach we couldn't get elsewhere.”
— SILSILA NIAZI, CHIEF MARKETING OFFICER, AROMA360
Results
Aroma360’s first major linear TV campaign proved the power of well-placed media. With Shark Tank as a marquee placement, they saw a flood of new site visitors and a dramatic drop in acquisition costs. But the performance didn’t stop there.
The brand executed a smart retargeting strategy across TV and streaming, segmenting audiences based on site behavior. This led to a 30% drop in CPA and a doubling of ROAS, turning TV into a conversion channel—not just a branding tool.
They also leveraged contextual creative placements, such as airing their car diffuser ad on Motor Trends, to drive deeper relevance and reduce costs. During Black Friday and Cyber Monday, they repurposed winning creatives with tailored offers to drive holiday revenue—no reshoots needed.
With Tatari’s help, Aroma360 transitioned from digital-only to a full-funnel media approach—one that blends data, storytelling, and measurable results.
“Retargeting on TV really helped us close the loop in the funnel. It’s one of the most powerful tools we’ve added to our strategy.”
— SILSILA NIAZI, CHIEF MARKETING OFFICER, AROMA360
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