Boost Oxygen Case Study
Growth Spotlight
Bridging Linear and Streaming to Drive Consistent Performance
Boost Oxygen Breathes New Life into Its Marketing Strategy with TV
Boost Oxygen is the global leader in portable, supplemental oxygen, an innovative product designed to help consumers recover from exercise, combat the effects of high-altitude activities, and support overall health and wellness. Founded by Rob Neuner, the company quickly grew from a niche idea into a nationally recognized brand, propelled by its appearance on Shark Tank and a partnership with investor and media mogul, Kevin O’Leary. That initial exposure foreshadowed the power of TV to reach millions, but it wasn’t until later that Boost Oxygen turned to WonderAds, powered by Tatari, to bring that potential to life through measured, performance-driven advertising
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GROWTH IN SALESCampaign Objectives
Educate the Market
Leverage TV as a visual medium to educate consumers about a category many had never encountered before.
Drive Measurable Growth
Achieve a balance between long-term brand lift and immediate conversions, using TV as both a storytelling and performance channel.
Reengage and Retarget
Complement linear TV efforts with streaming retargeting to capture engaged viewers across multiple channels.
Solution
After appearing on Shark Tank, Boost Oxygen garnered national recognition but needed a way to turn momentary buzz into sustained growth. The team partnered with Tatari to seamlessly bring TV into their marketing mix in a measured, strategic way. They quickly evolved from airing the occasional infomercial to establishing TV as a repeatable channel that could educate consumers and reach audiences at scale. Tatari’s platform allowed Boost Oxygen to approach TV similar to their digital marketing efforts, with access to real-time measurement and optimization capabilities. The team was able to evaluate networks, test creative, and experiment with daypart strategies, all while Tatari ensured the campaigns reached their target audiences while staying within budget.
With Tatari’s insights guiding their approach, Boost Oxygen leaned into a convergent TV strategy. They leveraged linear TV to reach older adults watching news and layered in streaming retargeting to engage viewers who had already interacted with the brand. They were also encouraged to test a variety of networks they were previously unfamiliar with and found it to be an affordable way to reach a broader audience. To this day, it remains a foundational part of their media mix.
But the proof is in the data. Tatari’s measurement dashboard allowed the team to track spikes in website traffic and online sales, which helps them correlate sales on Amazon. optimize campaigns in real time, and expand their strategy with confidence.
“I always thought TV was too broad, but there are so many options and demographics you can target. With the data available, you can hone in on the consumer that you want to hear your message. That’s a big deal. It’s also a lot more affordable than I thought.”
-ROB NEUNER, FOUNDER AND CEO, BOOST OXYGEN
Results
Since launching with Tatari, Boost Oxygen has seen its business grow 30% year-over-year across online and retail sales. By combining Tatari’s attribution tools with ongoing channel testing, the company has turned TV into what the team calls “the engine that drives our sales funnel.” TV ads spark awareness and traffic, which are then nurtured through retargeting on both streaming and digital platforms, creating a virtuous cycle of performance.
Looking ahead, Boost Oxygen is planning to expand its investment in TV, testing new creative concepts and placements to reach audiences during key buying moments like “Q5”. For a product that needs to tout the why, TV has become the most powerful way to demonstrate the how, with Tatari helping to make every impression count.
“One thing that attracted us to Tatari is their platform and the way they made TV measurable, similar to digital advertising. It’s easy to see conversions and the value of what you’re doing, rather than just blindly running ads.They helped connect the dots.”
-MATT SLYWKA, ECOMMERCE AND DIGITAL GROWTH DIRECTOR, BOOST OXYGEN
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